OptiMine Acquired by Uptempo to Enhance Industry-Leading Marketing Performance Solution
OptiMine Software, a leader in agile marketing measurement and optimization software, announces it has been acquired by Uptempo, a…
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MarTech Analytics
Precisely Introduces Dynamic Neighborhoods and Signal Engine for Advanced Location Intelligence
Precisely has launched Dynamic Neighborhoods and Signal Engine, two new solutions designed to deliver actionable real-world…
C5i Launches Marketing Data Cloud with Databricks Integration
The Marketing Data Cloud (MDC) platform leverages C5i's Intelligent Data Management Decision framework and Databricks Data…
Circana Completes Acquisition of Nielsen’s Marketing Mix Modeling Business
Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM…
Wiland Expands MarketSignals™ with New Brand & Category Insights
New Brand- and Category-Level Intelligence Empowers Retailers, Travel Brands, and More to Gain Competitive Advantage Through…
Marchex Launches Healthcare AI for Patient Insights & Marketing Attribution
Marchex, which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration,…
StreetMetrics Unveils Intelligence for Smarter OOH Decisions
StreetMetrics announced the launch of StreetMetrics Intelligence, a next-generation platform built to help media owners-and soon,…
Guideline Announces New Innovation in its Data Product for Capital Markets
Guideline, a leader in media planning technology and advertising data, has launched a major enhancement to its ad spend product…
Qualtrics and PureSpectrum Join Forces to Accelerate Market Insights
Qualtrics, the pioneer and leader in experience management (XM), has announced a strategic partnership with PureSpectrum, a…
Nielsen Launches Outcomes Marketplace with Ad Attention Metrics
Nielsen, a global leader in audience measurement, data, and analytics, announced the launch of the Outcomes Marketplace.
This new…