Meltwater Unveils GenAI Lens: First-of-Its-Kind Tool for Monitoring Brand Visibility Across AI…
Meltwater, a global leader in media, social, and consumer intelligence, has launched GenAI Lens, an industry-first innovation that…
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MarTech Analytics
InMarket Revolutionizes Advertising Measurement with AI-Powered “Unified Measurement”
InMarket Launches Unified Measurement Solution to Help Manage Spend, Accelerate Omni-Channel Performance and Maximize Incremental…
Real Chemistry Deepens Media and Technology Edge With Acquisition of Greater Than One
Real Chemistry, a global leader in AI-powered insights and marketing communications for the healthcare industry, announced the…
Blockgraph Launches Collaborative Insights and Geo-Based Audiences
New capabilities deliver turn-key targeting and measurement capabilities built for local TV and streaming advertisers
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Measurement Takes The Wheel
World-first study tracks in-car advertising’s real brand impact
Leading technology company Brand Metrics has integrated with…
Prescient AI Launches Breakthrough Predictive Model for Smarter, Faster Marketing Decisions
Prescient AI released a new forecasting and optimization model built from the ground up to replace failing measurement frameworks…
HG Insights Announces AI Copilot to Deliver Revenue Growth Intelligence
HG Insights announced its new AI-powered Market Analyzer and Copilot, reinventing how B2B tech vendors construct detailed market…
Auxia Launches AI Analyst Agent to Turn Campaigns into ROI
Auxia, the first Agentic Customer Journey Orchestration Platform, announced major advancements to its Analyst Agent, transforming…
Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling
Building on the release of its causal Media Mix Modeling technology and deep expertise in incrementality, Measured announced the…
Alteryx Appoints Michelle Huff as Chief Marketing Officer
Alteryx, Inc., a leading AI and data analytics company, announced the appointment of Michelle Huff as Chief Marketing Officer…