The agency, with a brand-rich portfolio of clients including the likes of RJ Reynolds, PepsiCo, TransCore, ALK Abello, and more, announced the launch this past week. “We believe that it is very important that we continue our leadership in the digital space, whether it be design, development, or digital marketing. Since 2008, Fahrenheit has been a trusted name in this arena and in order to continually secure our position, we must innovate” said the company’s principal and CEO, Ricardo Casas.
The new website preserves the existing brand while providing users with an updated user experience altogether. It features rich design elements, from a honeycomb expose of gratified clients to an information-abundant blog section. The brand style guide and tone give users a snapshot of Fahrenheit’s approachable, professional, and results-driven brand voice.
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The current advances in Google’s Algorithms and the releases of updates like BERT acted as a catalyst for Fahrenheit to reanalyze and reinvent its web presence. The agency is known for its bleeding edge development know-how and with the latest developments in web technology, a simple redesign was not sufficient to convey how dramatic these changes have been. Included in the redesign, the Fahrenheit team was quick to implement logical content restructuring. With their unparalleled knowledge of best practices, Fahrenheit developers organized existing content into clusters that built relevance to specific topics and complementary content. Designers then engineered wireframes and creative graphic representations to ensure user experience remained exceptional.
The mission of this ambitious website launch is to provide clients, both existing and potential, an avenue to explore the exceptional results Fahrenheit has achieved through their partnerships with iconic brands that only a select few have had the privilege of working with. Users can sift through portfolios and case studies, and view custom-developed websites, seamlessly. They can connect with expert web developers, designers, and marketers in just a few clicks. Fahrenheit hopes this website launch will promote cross-collaboration and foster mutually-beneficial relationships across industries.
Fahrenheit Marketing provides companies with a complete suite of capabilities; from website development to UX/UI design and digital marketing services, including Google, Facebook/Instagram, YouTube, TikTok, LinkedIn, and more. The agency has secured international acclaim and current growth points to a bright and prosperous 2022.
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