BlueConic congratulates customers Lovesac, Colgate-Palmolive, Mattel, Timberland, and The North Face for being named to The Lead’s Direct 60 List

BlueConic, the world’s leading pure-play customer data platform (CDP), would like to formally congratulate those who made The Lead’s Direct 60 List of top executives leading the direct-to-consumer (DTC) pivot. The list recognizes individuals within brands – including BlueConic customers Lovesac, Colgate-Palmolive, Mattel’s American Girl, and VF Corporation brands Timberland and The North Face – who continue to embrace technology, innovation, and next-gen strategies to transform their business and industry.

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“Business transformation requires a certain kind of individual who isn’t afraid to make fundamental changes to their company’s people, processes, and technology in order to drive measurable growth,” said Jacqueline Rousseau-Anderson, Chief Customer Officer at BlueConic. “We’re proud to work with companies committed to growth and innovation and pleased to see so many of the individuals driving that change recognized and celebrated here.”

Some of the individuals recognized in the list include:

• Sue Beckett, SVP, Digital Marketing & E-Commerce, Lovesac
• Danielle DiMaiolo Rendini , Head of Retail, American Girl (Mattel)
• Diana Haussling , VP & GM, Digital Commerce, Colgate-Palmolive
• Drieke Leenknegt , VP, Global Marketing, Timberland
• Matthew Schiff, VP, E-Commerce, The North Face

BlueConic, the leading pure-play customer data platform liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 350 companies worldwide, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.