Chicory Identifies the Top Recipe Trends To Know for 2023

Chicory, the leading contextual commerce advertising platform, announced the top online recipe trends to know for 2023 according to data from its recipe network of 5,200 sites. The network reaches 110 million high-intent grocery shoppers per month with Chicory’s in-recipe commerce media solutions. The shoppers’ in-network activity reveals current consumer preferences surrounding food, meal planning and online grocery shopping — data CPG brands can leverage to build their 2023 digital marketing strategies.

“The growth of our network in 2022 reflects consumer demand for convenient and simple online grocery shopping experiences,” said Chicory CEO and co-founder Yuni Sameshima. “In 2023, we predict that online grocery activity will increase, as will industry competition, making it essential for brands to expand their digital footprint and adopt in-recipe commerce media.”

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• Views: Recipes in Chicory‘s network garnered approximately two billion views in 2022.
• Reach: Chicory expanded its recipe network from 1,500 to 5,200 recipe sites.
• Retailer Options: Chicory now has direct API integrations with over 60 leading grocery retailers across the U.S., enabling direct-to-cart shoppability across the platform.
• Add-to-Carts: Total add-to-carts in Chicory’s network increased 20% year-over-year in 2022, revealing that more consumers are shopping or building grocery lists via in-recipe advertisements.
• Cart Value: The average add-to-cart value in Chicory’s network increased 34% year-over-year, while the average item count remained the same. This data indicates that in-recipe advertising is a reliable revenue stream for retailers even amid economic uncertainty.
• Recipe Usage: November was the top month for online recipe usage, signaling the important role recipes play during holidays like Thanksgiving.
• Top Recipes: The most popular recipe of 2022 by total views is Green Bean Casserole, followed by Simple Taco Soup, The Ultimate Chicken Noodle Soup, Olive Garden Chicken Gnocchi Soup and Olive Garden Zuppa Toscana Soup. These recipes reveal a focus on warm meals that serve many.
• Top Ingredients: The most popular ingredient of 2022 by total recipe views is salt, followed by butter, ground black pepper, eggs and fresh garlic — all cooking staples.

SOURCE: PR Newswire