Salesforce, the global leader in CRM, announced a series of new innovations to help retailers grow and optimize advertising sales, gain a single view of transactions across digital and physical stores, and unlock value from their customer data.
New Salesforce data* shows that a disconnected experience is the top frustration customers have with retailers. What’s more, 79% of consumers surveyed plan to reassess their retail spending over the next 12 months. However, 65% will remain loyal to companies that offer a more personalized experience.
New research shows 65% of consumers will remain loyal to companies if they offer more personalized experiences
Consumers expect every moment to be connected, personalized, and seamless, and to succeed now, retailers must deliver on those expectations,” said Jujhar Singh, EVP and GM of Salesforce Industries. “Salesforce for Retail brings together the power and flexibility of Salesforce’s platform with an expansive ecosystem so retailers can leverage real-time data to acquire new customers, deliver personalized experiences, generate advertising revenue, increase margins, and drive efficiency.”
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Salesforce for Retail Media helps retailers grow and optimize advertising revenue
Retailers navigating recent data privacy changes are looking for new ways to leverage shoppers’ first-party data. New Salesforce for Retail Media innovations help them activate that first-party data, giving them new audience insights, targeting abilities, and the resources to grow advertising revenues. With Salesforce for Retail Media, organizations can:
- Harmonize first-party data to provide ad buyers with direct access to target audiences.
- Use automation and workflows to streamline advertiser relationships, drive operational efficiencies, and accelerate sales cycles.
- Optimize campaign performance with actionable insights and timely reporting.
SOURCE: PR Newswire
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