AUDIENCEX, the programmatic advertising partner built for delivering results, announced a significant addition to its leadership team, with Garrett MacDonald joining the company as its new Chief Commercial Officer, following a substantive search to fill this key leadership position.
MacDonald brings to his new role extensive experience and deep technical knowledge, acquired during an impressive career spanning over two decades. During this time, he has delivered significant impact across executive sales leadership roles at Kochava, an industry leader in mobile app attribution and analytics, and most recently as CCO for IRISTV, a contextual data platform for CTV. With AUDIENCEX’s omnichannel services covering mobile and streaming video, as two key channels within their integrated trading desk solution, this diversified background of experience positions MacDonald for exceptional success in his new role.
In 2022 AUDIENCEX experienced continued growth and evolution across its various performance solutions, during a period of increased macro-economic uncertainty as well as volatility within the digital advertising landscape. For the fourth consecutive year, they were ranked on both the Inc. 5000 Regionals: Pacific as well as the Inc. 5000 National list, distinguishing them as one of the country’s fastest-growing private companies. This continued momentum speaks to the increase in market opportunity and demand for omnichannel performance solutions, signaling another year of continued expansion and adoption across its customer base.
Contributing to this growth, AUDIENCEX oversaw the launch of several new technologies and products in 2022, including aX Video Stream (AXVS), an innovative video-streaming solution, Admatx, a new self-service DSP built to democratize access to enterprise-level programmatic technology, as well as expanded analytics and insights capabilities that can be effectively leveraged throughout the digital landscape. This past year also brought several meaningful new partnerships with companies such as Dstillery and Peer39, arming clients with powerful strategies that optimize campaigns and maximize performance. At the same time, AUDIENCEX has successfully expanded its global customer and operational footprint and extended its reach with added expertise in the education, politics, energy, healthcare, and financial services verticals.