Contentful Launches New Capabilities to Simplify and Accelerate Delivery of Digital Experiences at Scale

Contentful, a leading composable content platform for digital-first business, announced the launch of new product features, capabilities, and integrations aimed at empowering teams to more easily connect and collaborate to build digital experiences at scale.

Many organizations struggle to meet customer expectations and seize market opportunity in the digital-first world because building and delivering digital experiences at scale requires expertise and alignment from multiple teams, including marketers, developers, content creators, editors, designers, and more. In an era where content is the customer experience, finding the right composable content solution that can support this work is mission critical.

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The Contentful® Composable Content Platform enables teams across an entire organization to work independently but in coordination, breaking down silos, eliminating repetitive work and dependencies, and delivering timely, relevant, consistent content across channels. The new features and integrations for the Contentful platform underscore the company’s commitment to providing market-leading capabilities and value to customers, including Audible, Google, and KFC Global, who will be on stage today at Contentful’s Storylines event in New York City.

“With this launch, we are addressing some of the biggest challenges developers and content teams are facing in their quest to deliver multi-brand, multi-channel digital experiences,” said Steve Sloan, CEO of Contentful. “With a powerful, enterprise-grade platform that supports 70 billion API calls per month and some of the biggest digital experiences globally, Contentful is helping leading companies compete in today’s dynamic marketplace.”

The Contentful Composable Content Platform now allows users to more easily connect, collaborate and scale digital experiences. The new capabilities include the following:

Connect: Utilize powerful orchestration of content and tools across brands and teams, as well as commerce and marketing channels.New pre-built integrations, like the Shopify Connector, the Contentful SAP Commerce Cloud Connector, and the Google Analytics 4 app, enable users to enhance their systems. Users can also orchestrate workflows across their entire content graph with internal and 3rd party systems and data to launch new digital experiences faster, with greater consistency and flexibility.

Collaborate: Empower teams to collaborate with enhanced workflows, powerful live preview editorial experience, and streamlined teamwork. The new Live Preview enables enhanced content visualization and optimization, including extended content testing and personalization with Ninetailed integration. Users can take advantage of simplified and more intuitive content modeling, and remove production silos with @mentions and infield comments for faster collaboration with the team.

SOURCE: PR Newswire