Colangelo & Partners Announces Digital Team Reorganization, Expansion of Digital Services

Colangelo & Partners (C&P), a leading full-service integrated communications agency focused on wine and spirits, announces the expansion of its digital team. “Social media, influencer marketing, direct marketing and online advertising are taking growing shares of our integrated communications programs,” explains Gino Colangelo, president, Colangelo & Partners. “We’ve made a big investment to improve and expand those services, which complement our press work, trade relations and event marketing.”

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Under the leadership of Account Director Alisha Zaveri, C&P’s digital services now encompass three distinct teams: Social Media, with a focus on full funnel paid advertising strategy and media planning, Creative Content Creation, and Influencer Marketing. The social media team is led by Jessica DeBenedetto who joins C&P with 10+ years of experience in social media management, advertising strategy, and paid projects. Executing advertising campaigns is Devin Sanft who has 4+ years of experience in the beverage-alcohol industry and performance marketing. The Creative Content Creation team will be led by Natalie Yubas, who joins the agency with previous experience in digital publishing, content creation and visual storytelling at CNN Digital.

This restructure is designed to enhance agility and adaptability to the ever-changing digital landscape. Under the new structure, C&P is able to provide an integrated approach to services including social media platform management with paid and organic across all major platforms, visual strategy to produce on-brand creative content including in-studio and offsite photography and graphic design, and results-driven influencer awareness campaigns with key influencers in the beverage alcohol industry.

“Brands in the hyper-competitive beverage alcohol category need solid digital strategies to connect with consumers and drive demand,” comments COO & Partner Felipe Gonzalez-Gordon. “With the recent additions, our digital team unifies the skills, experience and determination necessary to take our clients to the next level by delivering creative campaign ideation and data-driven execution.”

In alignment with the agency’s growth, C&P senior team members, Michelle Erland and Alisha Zaveri will be participating in the Wine Industry Sales Symposium (WIN) held on May 11th at the Hyatt in Sonoma to offer their knowledge and insights in communications to fellow leaders of the wine industry. C&P opened an office in San Francisco in 2016 to support the establishment and growth of the California division. Since then, the division has grown to encompass over twenty accounts and a team of 15 employees.

Michelle Erland, Senior Account Supervisor, will host a session titled, “Adapting Your PR Strategy for an Evolving Media Landscape,” addressing how companies and brands can effectively navigate the shifting media landscape in order to reach their target audiences and goals.

Alisha Zaveri, Account Director of Integrated Digital Communications, will host a session titled “Strategies & Tactics for Engaging New Wine Enthusiasts.” In this session she will discuss innovative approaches and techniques to connect and captivate emerging wine connoisseurs alongside wine influencers Amanda McCrossin and Jermaine Stone as well as wine communications leaders Kristen Reitzell from Jackson Family Wines and AJ Resnick of Wine Access.

SOURCE: PR Newswire