6sense Enhances Go-To-Market Team Alignment, Names Latané Conant as Chief Revenue Officer

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment.

Conant brings more than two decades of experience in marketing, sales and go-to-market management, most recently as Chief Market Officer (CMO) of 6sense. Building on her strong and cohesive relationships with 6sense GTM leaders, she will lead a unified team that includes sales, customer success, marketing, partnerships, and professional services.

“Alignment is critical for any go-to-market team, and it’s only possible when you have the right people, processes, and technology to ensure everyone can move swiftly, and in the same direction, together,” said Jason Zintak, 6sense CEO. “Latané’s empathy for our customers, deep knowledge of our market, and expertise in our platform will pave the way for synergy, growth, and an improved experience for our customers and employees. There’s no one more qualified and passionate to take the lead and execute our bold vision.”

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Conant has demonstrated her ability to deliver exceptional value for 6sense and its customers, partners, and other stakeholders during her six-year tenure as 6sense’s CMO. In that time, 6sense experienced 100% year-over-year revenue growth five times. Conant is a creative force propelled by data-driven insights, using her deep understanding of customer behavior and market trends to achieve impressive business goals. Over the past year, she’s harnessed the potential of AI to lead innovative initiatives, including a move to generate over 10% of the company’s pipeline autonomously, using 6sense® Conversational Email.

“I’m honored and excited to step into this role as 6sense’s first CRO. I consider this a new era of alignment for 6sense. Alignment in service of our customers has always been core to our mission, but by bringing all our revenue functions under one big tent, we’ll be poised to take it to a whole new level,” said Conant. “I’m thrilled to have the opportunity to apply account-based principles to onboarding and adoption, to continue to build our thriving partner ecosystem, and to help our customers achieve incredible results with AI.”

Saima Rashid, who has served as 6sense’s SVP of Revenue Analytics, will lead marketing as SVP, Marketing and Revenue Analytics. Rashid joined the company nearly two years ago after experiencing the value and impact of 6sense Revenue AI™ as a customer. With a deep understanding of the platform and its value proposition, knowledge of the market, and strong analytics, leadership, and communication skills, Rashid has significantly contributed to pipeline growth since day one.

SOURCE: Businesswire