Amazon Announces Buy with Prime Integration with Salesforce Commerce Cloud

Amazon announced the Buy with Prime for Salesforce Commerce Cloud integration. This solution helps Salesforce merchants seamlessly integrate Buy with Prime into their existing shopping experience. Buy with Prime for Salesforce also offers merchants several new features, including the ability for shoppers to search and filter for Prime eligible items, and purchase Prime eligible and other items in the same order. This integration helps Salesforce merchants connect with new shoppers and increase conversion by offering the convenient shopping benefits of Prime, including fast, free delivery, a trusted checkout experience, 24/7 live chat support, and hassle-free returns. Buy with Prime for Salesforce will start rolling out today as invitation only to select Salesforce merchants, and it will be available to all U.S.-based Salesforce Commerce Cloud merchants via the Salesforce AppExchange later this year.

“The Buy with Prime integration with Salesforce Commerce Cloud empowers merchants to offer their shoppers a new yet familiar purchasing option directly within their digital storefronts,” said Peter Larsen, Amazon vice president of Buy with Prime. “Now with new features that build Buy with Prime seamlessly into search, cart, and checkout, Salesforce merchants have even more flexibility and functionality to provide Buy with Prime while maintaining control over their stores’ look and feel.”

“Buy with Prime for Salesforce Commerce Cloud builds on our efforts to help ecommerce businesses drive profitable growth and superior shopping experiences,” said Michael Affronti, Salesforce senior vice president and general manager of Commerce Cloud. “As companies look to scale and drive brand loyalty among new and returning shoppers, Buy with Prime offers Salesforce merchants a powerful tool to attract millions of Prime members and grow their businesses through the trusted Prime shopping experience.”

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Seamless Integration and Simplifying Day-to-Day Operations

Utilizing Buy with Prime for Salesforce, merchants can seamlessly integrate Buy with Prime into their existing storefronts while maintaining control over their stores’ shopper experience. Buy with Prime for Salesforce also simplifies the day-to-day merchant experience by automatically syncing with Salesforce Order Management, including orders, promotions, and catalog listings. Merchants can customize this end-to-end integration to tailor the placement and appearance of the Buy with Prime experience throughout their product, cart, and checkout pages.

Brand New Buy with Prime Features

The Buy with Prime integration for Salesforce offers merchants new features. For the first time, merchants can enable search and filter capabilities on their websites to help shoppers easily and efficiently discover Prime eligible items. In addition, Buy with Prime for Salesforce gives merchants the opportunity to offer a mixed cart to customers. Shoppers will be able to add both Prime eligible and other items to their carts and purchase all items in a single checkout. Amazon and Salesforce will continue to iterate together on Buy with Prime for Salesforce and plan to roll out additional features in the future.

SOURCE: Businesswire