Vevo partners with PubMatic to expand programmatic buying across its global CTV network

PubMatic, an independent technology company delivering the digital advertising supply chain of the future, announced its partnership with Vevo , the leading advertising network. music videos in the world. The collaboration will kick off an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to reach the premium library at scale.

Vevo’s global network includes more than 800,000 videos, with a monthly average of 25 billion views. The partnership with PubMatic will give media buyers around the world unprecedented access to Vevo’s vast, quality CTV inventory. By leveraging PubMatic’s massive demand, advanced programmatic trading capabilities, and strategic supply path optimization (SPO) relationships, Vevo will unlock rich opportunities to deliver targeted ads to a wide variety of audiences in engaging, immersive, and consumer-safe environments. brand, while benefiting from significant gains in terms of advertising revenue.

The integration aligns harmoniously with Vevo’s goal of achieving ubiquity through ever-broader video distribution and the continued development of its approach to monetization. With accessible content on the Vevo TV app, over 20 unique Free Ad-Supported TV (FAST) channels, and social platforms like YouTube, Vevo is growing its presence in multiple retail environments, building on its previous direct dealing successes, making inventory programmatically accessible to multiple demand partners through PubMatic’s platform.

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The new partnership offers media buyers access to Vevo’s premium inventory, along with access to PubMatic’s cutting-edge addressability and transparency solutions, known to improve return on investment (ROI).

Nicole Scaglione, Global VP of CTV/OTT and Video at PubMatic , said: “This collaboration represents a milestone on several fronts. The partnership will enable enhanced innovation and growth by addressing the requirement for efficient and transparent access to premium inventory. In addition to allowing us to connect programmatic buyers with high-value music video inventories, it will strengthen PubMatic’s role as a leading force in the CTV space, solidifying our position as the go-to platform for existing and new CTV operators. It’s time to become a driving force in trading that optimizes advertising revenue for both buyers and sellers.”

Natalie Gabathuler-Scully, EVP of Revenue, Distribution & Data Operations at Vevo , says: “This partnership will allow Vevo to dramatically elevate the advertising opportunities we can deliver globally and advance our programmatic business. Leveraging Vevo’s broad relationships Demand-side PubMatic will significantly increase our approach to monetization, particularly across our TV app and FAST channels on more than 35 CTV platforms worldwide.”

SOURCE: GlobeNewswire