Meta Unveils New Instagram Reminder Ad Features via Marketing API

Meta is excited to announce the support for additional reminder ad features via the Instagram Marketing API, effective August 19, 2024. Previously, developers faced limitations in creating Instagram reminder ads with some features only accessible through Meta Ads Manager. This discrepancy led to friction for partners and their clients who wanted to utilize the full potential of reminder ads.

After listening to feedback from our developer community, we have worked to achieve parity between the Meta Ads Manager and the Marketing API. The following new features are now available:

• Reaching Instagram Reels Placement: Developers can now deliver reminder ads to Instagram Reels, in addition to Feed and Stories placements.
• Timing Flexibility for Reminders: Developers can configure the precise timing of reminders based on event start time and date.
• Adding Events to Ads Optimizing for Thruplay or Reach: Ads optimized for thruplay or reach can now include events, allowing users to view relevant details and set reminders directly from the ad’s in-app browser.

We value the input from our developer partners and their clients and are committed to improving the reminder ad experience through the Marketing API.

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About Instagram Reminder Ads
Instagram reminder ads help bridge the gap between promotional efforts and event launches by allowing users to opt in for timely reminders. These reminders notify interested users when the event is about to begin, keeping them engaged and informed.

About Instagram Reels Placement
Instagram reminder ads can now be shown in Instagram Reels placements via the Instagram Marketing API. This update expands the reach of reminder ads beyond Feed and Stories, allowing developers to tap into the growing audience of Reels.

About Timing Flexibility for Reminders
Developers can now adjust reminder delivery times more precisely, ensuring that notifications reach users at the optimal moment, based on event start times and dates.

About Adding Events to Thruplay or Reach Ads
With this update, event information can now be included in ads optimized for thruplay or reach. Users can see event details and set reminders directly within the ad, improving the overall ad experience.

SOURCE: Meta