GIPHY and TikTok Team Up to Enrich Direct Messaging with AI-Driven GIF Suggestions

GIPHY, renowned as the world’s largest source of GIFs and stickers, has joined forces with TikTok to elevate the direct messaging experience on the popular short-form video app. Now a part of Shutterstock, Inc., a global leader in creative content, GIPHY’s extensive library will soon be seamlessly accessible in TikTok’s messaging system, empowering users to find the ideal GIF to suit any chat.

Through this integration, GIPHY’s API will work directly within TikTok’s messaging, giving TikTok’s vast audience instant access to personalized GIF suggestions to make their conversations more dynamic and expressive. This latest collaboration reflects a shared vision between the two companies to provide the TikTok community with new tools for self-expression in real-time chats.

“We’re thrilled to deepen our collaboration with TikTok and bring the GIPHY experience into their direct messaging feature,” said Jason Stein, GIPHY’s Senior Vice President of Business and Corporate Development. “This partnership blends self-expression with creative communication, adding a new layer to how TikTok’s community can authentically connect.”

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Key Aspects of the Partnership:

• AI-Enhanced GIF Suggestions: TikTok’s recommendation engine will use GIPHY’s vast library to suggest relevant GIFs, making chat interactions richer and more expressive.
• Improved User Experience: The direct messaging experience will feel smoother, with GIF discovery and sharing right at users’ fingertips.
• Anticipated Launch: This enhanced messaging feature is expected to roll out towards the end of Q4 or early in Q1, after development and testing.

GIPHY’s content is already widely integrated across leading social and messaging platforms, sparking creativity globally. “Bringing GIPHY’s engaging library into TikTok’s messaging adds even more to what the platform offers, giving our community fresh, fun ways to connect,” noted Franklin Ramirez, TikTok’s Global Partnerships Director. “We’re excited to explore further opportunities with GIPHY to enhance TikTok’s experience.”