PR Newswire Introduces Upgraded AI Solutions Suite for Enhanced Strategic Communication

On December 9, 2024, PR Newswire announced major updates to its AI suite, aimed at equipping PR and communications professionals with advanced tools for creating and distributing impactful press releases. Following the initial phase of the launch in September, these updates reflect PR Newswire’s ongoing commitment to harnessing data and AI to support communicators, reinforcing its leadership in providing innovative PR solutions.

The latest advancements build upon the “AI Insights” feature introduced on October 8th. Initially offering readability metrics, AI Insights now includes the new “Press Release Score,” launched today. This tool provides an in-depth analysis of each press release, assessing readability, formatting, structure, and engagement potential. It also offers actionable recommendations to optimize the press release’s effectiveness, benchmarking content against a vast database of millions of press releases, utilizing performance data and industry best practices.

Additionally, PR Newswire is rolling out a new feature, “Upload & Enhance with AI.” This enhancement builds on the current ability to generate press releases from scratch with AI, now allowing users to upload draft releases, refine them with AI-generated insights, and optimize them using AI-driven recommendations.

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“With this comprehensive suite of AI-driven tools, PR Newswire continues to innovate and deliver cutting-edge solutions that empower communicators to navigate the evolving media landscape,” said Matt Brown, President of PR Newswire. “Our multichannel amplification solutions leverage an unmatched approach to data to ensure differentiated reach, sophisticated audience targeting, meaningful impact and measurable results.”

As AI continues to evolve, PR Newswire’s solutions are designed to supplement the work of communications professionals, helping them refine and optimize press release creation without replacing their existing processes. The AI-powered insights aim to enhance precision in creating releases that resonate with their target audiences.