PubMatic and KERV.ai Team Up to Optimize Programmatic Ads with Premium Supply Curation via Deal IDs

On January 7, 2025, KERV.ai, a leader in video analysis, performance, and monetization, announced a strategic partnership with PubMatic, an independent technology company redefining digital advertising’s supply chain. This collaboration enables marketers to integrate KERV’s AI-powered interactive and shoppable video capabilities with PubMatic’s premium inventory.

Ryan Schoenfeld, VP of Technical Partnerships at KERV, highlighted the company’s commitment to innovation alongside forward-thinking partners. He noted that PubMatic’s curation platform provides a scalable solution to bring KERV’s advanced technology and data-driven ad products to a broader audience. The partnership not only unlocks KERV’s suite of interactive and commerce-based ad solutions for premium buyers but also paves the way for further advancements in data-driven and content-focused offerings.

Through this integration, brands and agencies gain streamlined access to KERV’s interactive and shoppable video formats across Online Video (OLV) and Connected TV (CTV). These formats are enhanced by KERV’s cookie-free, first-party targeting capabilities, offering contextual relevance and ensuring brand safety.

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Abbie Reichner, Regional VP of Customer Success, CTV at PubMatic, emphasized that this collaboration provides advertisers with direct access to premium ad spaces and utilizes first-party data to deliver engaging, shoppable ad experiences. She added that the partnership marks the beginning of scalable, innovative solutions designed to simplify and accelerate the consumer path to purchase.

Now available to all KERV and PubMatic customers, this partnership underscores both companies’ dedication to innovation, user engagement, and maximizing revenue opportunities for brands and publishers.