Ezoic and The Trade Desk Unite to Empower Publishers with First-Party Data Insights

On January 7, 2025, Ezoic, an AI-driven technology platform for digital publishers, announced a strategic partnership with The Trade Desk, the second-largest demand-side advertising ecosystem globally, managing over $5 billion in annual ad spend. This collaboration marks a significant shift in the digital advertising landscape, as demand-side platforms (DSPs) rarely establish direct integrations with publishers or ad management firms. However, Ezoic’s scale, robust relationships, and proprietary technology have positioned it as a key partner in The Trade Desk’s OpenPath program.

The partnership creates a direct and transparent connection between Ezoic’s network of independent publishers and The Trade Desk‘s advertiser base, simplifying and securing the transition of ad budgets from walled gardens. Early trials have shown substantial incremental revenue growth for Ezoic’s publishers, with expectations of continued expansion. Additionally, the collaboration includes joint efforts on Unified ID 2.0, which will integrate with Ezoic’s ezID platform. This initiative aims to empower publishers to leverage first-party data in a privacy-centric and future-proof manner.

With the impending phase-out of third-party cookies, Tyler Bishop, Chief Marketing Officer of Ezoic, emphasized the importance of reducing barriers for advertisers seeking quality publisher audiences. He highlighted that the direct integration with The Trade Desk addresses this challenge by enhancing transparency and enabling more effective, privacy-focused advertising.

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The rollout of the partnership is already underway, with ongoing adoption and deeper integration planned throughout 2025, promising significant advancements for publishers and advertisers alike.