Simpli.fi Unveils Advanced AI-Driven Advertising Solutions for Businesses of All Sizes

Simpli.fi, a leader in programmatic advertising and workflow software for agencies, brands, and media companies, has announced the launch of two cutting-edge AI solutions: the all-in-one Simpli.fi Autopilot AI and the enhanced AI-powered Media Planner.

Streamlined Campaign Creation and Optimization with Simpli.fi Autopilot AI

The newly launched Simpli.fi Autopilot AI offers businesses the ability to design, plan, launch, and optimize omnichannel advertising campaigns with remarkable ease. This innovative tool is designed to give users control, flexibility, and cost-efficiency, with no minimum spend requirements and pay-as-you-go billing via credit card.

Temporary Residence Limited (TRL), a renowned record label based in New York, was one of the first companies to leverage Autopilot AI in a beta testing phase. The platform enabled TRL to target specific music fans and geographic regions to boost foot traffic and drive ticket sales for new album releases and concert tours. As a result, the label saw impressive sales and sell-out events, thanks to the precision of audience targeting.

“Autopilot AI is incredibly communicative and collaborative. The platform is approachable from top to bottom, and so thorough in execution and result,” said Jeremy deVine, Founder of TRL.

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Simplifying Campaign Planning with Media Planner and Plan Assist

The Simpli.fi Media Planner, equipped with Plan Assist, enhances campaign planning by offering AI-driven insights that allow marketers to execute high-impact strategies with ease. This tool simplifies the traditionally complex process of media planning, empowering teams to create campaigns that deliver measurable results.

Both Simpli.fi’s Autopilot AI and Media Planner are designed to target audiences across multiple channels, including streaming TV, online video, and audio platforms. Marketers had the opportunity to experience a live demonstration of both solutions during the CES show in Las Vegas last week. These tools are now available for use by advertisers.

Transforming the Advertising Landscape with Scalable AI Solutions

“Our goal is to make programmatic advertising accessible for all,” said Frost Prioleau, Co-Founder and CEO of Simpli.fi. “I expect Simpli.fi’s solutions to redefine AI-driven advertising, as they are built on our unique unstructured data capabilities coupled with our unparalleled scale with over 140,000 campaigns each month across diverse verticals.”

Simpli.fi’s AI-powered tools are designed to help advertisers optimize their workflows and enhance campaign performance. With features such as AI-driven audience recommendations, real-time performance tracking, and intuitive media planning, these solutions equip marketers with the tools they need to create powerful, results-driven campaigns.

SOURCE: PRNewswire