ZoomInfo and Salesloft Strengthen Partnership to Empower Sales Teams with AI-Driven Insights

ZoomInfo, a leader in Go-To-Market Intelligence, and Salesloft, the top Revenue Orchestration Platform, have expanded their partnership to drive revenue growth for go-to-market (GTM) teams. This collaboration enables businesses to take advantage of seamless integration between both platforms, enhancing their sales and marketing efforts.

ZoomInfo users can now access Salesloft’s revenue orchestration platform directly through their ZoomInfo account managers. This new integration allows sales teams to leverage ZoomInfo’s high-quality data to precisely target prospects and convert actionable insights into seller activities within the Salesloft environment.

With enhanced buyer behavior and intent data, sales teams can engage with prospects more effectively, ensuring that communications are timely, relevant, and highly personalized. Through Salesloft’s suite of multi-channel engagement tools, sellers can build stronger relationships with prospects and customers. AI-enhanced workflows streamline daily operations, reduce manual tasks, and foster seamless pipeline management, resulting in faster deal closures and higher conversion rates.

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Key Benefits of the ZoomInfo-Salesloft Integration for Joint Customers:

1. Sync ZoomInfo Buying Signals to Salesloft Rhythm: This feature amplifies the value of signal-to-action by automating the flow of ZoomInfo’s key buying signals into Salesloft. Rhythm then determines the next best action, such as reaching out to a key decision-maker or adding recommended stakeholders to an AI-powered sales cadence. Salesloft’s AI prioritizes daily workflows, ensuring sales teams focus on the most promising deals and buyers.
2. AI-Driven Email Creation Through Salesloft: Sellers can leverage the power of ZoomInfo Copilot’s signal-driven generative AI or Salesloft’s own AI to create personalized email outreach. These AI-crafted emails are tailored to individual buyer needs, then sent through Salesloft for highly relevant engagement.
3. Seamless Export to Salesloft for Hyper-Personalized Outreach: Sales and marketing teams can build highly targeted lists within ZoomInfo and export these segments to Salesloft. This enables a more tailored approach to engage buying groups using Salesloft’s robust multi-channel outreach tools, ensuring that sales teams connect with prospects in the most effective and personalized way.

Industry-Leading Data and Actionable Insights for Smarter Selling

James Roth, Chief Revenue Officer at ZoomInfo, commented, “This exciting partnership brings together two industry leaders to deliver unparalleled data-driven insights and transform those insights into revenue-generating actions for our customers. Together we’re revolutionizing how sales teams approach their go-to-market strategies. From actionable insights to streamlined workflows and personalized engagement, our combined platforms redefine what it means to sell effectively in the modern era and help teams win more business, faster.”

Mark Niemiec, Chief Revenue Officer at Salesloft, added, “At the core of this strategic partnership lies a shared mission: to make selling smarter, easier, and more impactful. By enabling customers to seamlessly act on ZoomInfo’s timely, high-value insights directly within the Salesloft platform, we help customers drive profitable, efficient growth, leading to durable revenue outcomes. Additionally, ZoomInfo’s representation of Salesloft worldwide will expand the reach of our revenue orchestration capabilities, empowering even more teams to accelerate revenue generation and build lasting customer relationships.”

Together, ZoomInfo and Salesloft are setting a new standard for sales and marketing success with cutting-edge AI technology and data integration, providing sales teams with everything they need to close more deals and generate lasting business growth.