Chatmeter Unveils Groundbreaking AI-Powered Review Image Analysis Tool and Launches Review Generation Feature to Boost Multi-Location Business Reputations

Chatmeter, a leader in multi-location customer intelligence, has introduced two innovative enhancements to its all-in-one reputation management platform, Pulse AI. The platform’s new Pulse AI: Signals feature can now analyze images included in customer reviews, highlighting trends and insights—an industry-first capability. Additionally, the new Review Generation tool empowers businesses to increase the volume of authentic customer feedback, further building their online credibility.

A recent survey by Chatmeter underscores the importance of reviews in consumer decision-making: 95% of consumers are more likely to trust a business with numerous online reviews, and 92% actively consider photos when reading reviews.

“Reviews have incredible influence over customer decision making,” said John Mazur, CEO of Chatmeter. “Now, we’re providing even more ways brands can collect valuable customer feedback data. Paired with Chatmeter’s AI-powered surveys, these capabilities offer powerful new ways brands can leverage customer intelligence to improve the experience across all locations.”

Survey Highlights the Power of Reviews in Consumer Trust

Chatmeter conducted a survey of over 1,000 consumers to better understand their interactions with and trust in online reviews. Key findings include:

• Dining Decisions: Nearly half (46%) of respondents wouldn’t dine at a restaurant without reading reviews. Around 30% even read reviews or browse photos while seated, deciding what to order.
  • Gen Z leads this behavior at 44%, compared to Millennials (35%), Gen X (27%), and Baby Boomers (20%).
• Trusted Platforms: Google Reviews emerged as the most trusted platform, followed by Yelp, Better Business Bureau, TripAdvisor, and Facebook. Trust levels vary by generation:
  • Gen Z (42%) most trusts Google Reviews, while Baby Boomers (20%) prefer the Better Business Bureau.
• Key Review Signals: Consumers look for an average rating of at least 4/5 (52%), reviews with photos (51%), and a high review volume (46%) to choose one business over another.
  • Gen Z (61%) and Millennials (53%) prioritize a high number of reviews, with photo-included reviews ranking as the second most important factor (60% and 48%, respectively).
• Quality Matters: Reviews perceived as AI-generated (53%), lacking detail (52%), or poorly written (47%) are less trusted. Additionally, excessive praise (34%) and the absence of photos (26%) reduce review credibility.
• Public Responses: More than a third (36%) of consumers feel a business can stand out by publicly responding to reviews.

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Empowering Brands with AI and Review Generation

The new Review Generation tool enables multi-location businesses to triple their review volume in half the time, using customizable email, SMS, and QR code templates to request feedback efficiently.

“Customer trust is paramount to us, so the ability to respond to and generate more reviews is a gamechanger,” said Desereé Lopez, Senior Director of Digital Marketing at Caliber Collision, a leading automotive services chain. “With Chatmeter, we have a one-stop shop: we create and manage our listings, respond to and learn from customer feedback, and in the end, drive more reviews because of that diligence.”

The Pulse AI: Signals image analysis feature offers deeper insights by evaluating photos included in reviews. The tool, powered by large language models (LLMs) and proprietary Chatmeter data, provides actionable summaries of both text and visual feedback.

“There are many applications for AI and image analysis, and we’re just scratching the surface,” said Dan Cunningham, CTO of Chatmeter. “Imaging models will allow us to identify at scale crucial insights from images including summarization, sentiment, topic and subject identification, as well as flagging images which identify real business risks such as health and safety issues, employee and customer welfare, and unfair business practices. For multi-location brands, AI is truly a force multiplier for managing customer experience and business operations.”