CallRail Launches Marketing Development Fund to Empower Agency Partners and Accelerate Growth

CallRail, the leading lead engagement platform for marketing agencies and small businesses, announced the launch of its Marketing Development Fund (MDF)—a strategic initiative aimed at supporting co-branded marketing efforts through its growing Agency Partner Program. This latest offering reinforces CallRail’s ongoing commitment to empowering its 7,000+ agency partners and driving mutual success.

The MDF program is purpose-built to help agencies execute high-impact co-marketing initiatives, such as event sponsorships, demand generation campaigns, and content marketing. By co-investing in these efforts, CallRail is creating stronger alignment with agency partners, boosting brand visibility, and driving meaningful, measurable outcomes for both the agency and their clients.

“Our agency partners play a vital role in their client’s success, and this new initiative underscores our dedication to their mutual growth,” said Mike Stocker, Vice President of Partnerships at CallRail. “By providing financial support through the Marketing Development Fund, we are equipping our partners with the resources they need to effectively market solutions to their prospects, educate and deepen their client relationships, and jointly invest in their growth. The program is a win-win for their customers, their agency and continued education on how CallRail’s solutions can deliver better ROI.”

Also Read: Transmission Launches Brand Storytelling Offering to Transform B2B Marketing Acquires Earnest Agency

Since its inception, CallRail has been committed to equipping agencies with the tools they need to demonstrate marketing ROI, improve client outcomes, and scale efficiently. The launch of the MDF program follows the debut of the CallRail Contributors co-marketing initiative in late 2024, representing the next phase in the company’s mission to foster long-term agency growth.

“The Marketing Development Fund has been a game-changer for our agency,” said Donald Kleckner, President, Street Digital. “It’s given us the resources we need to create impactful campaigns that drive real results for our clients. Both the financial and strategic support we’ve received from CallRail’s agency partner team has allowed us to accelerate our marketing efforts.”

As the top lead engagement solution for digital marketing agencies and the SMBs they serve, CallRail continues to demonstrate its deep investment in agency partnerships—backing them not just with product innovation but with tangible business-building resources.

“By setting aside incremental funds to support our agency partners, CallRail is demonstrating our continued commitment to our partner ecosystem,” said Madelyn Wing, Senior Director of Partner Marketing at CallRail. “The fund enables partners to execute more effective marketing strategies, increasing brand visibility, generating high-quality leads, and delivering measurable outcomes for both the agencies and their clients. I’m proud of the work we’ve done to build such a robust partner program that more than 2,700 agencies are part of today.”

With the introduction of the Marketing Development Fund, CallRail further cements its leadership position as a trusted partner for agencies looking to scale smarter, market more effectively, and deliver greater value to clients.