Adobe Unveils New AI-Driven Video Tools in Adobe Express for Effortless Content Creation

Adobe has introduced groundbreaking AI-powered features in Adobe Express, transforming how creative professionals, solopreneurs, and business teams create engaging video content. The new capabilities, including Clip Maker, Dynamic Animation, and Generate Similar, allow users to easily animate static designs, turn still images into lifelike motion, and generate custom video background footage. These advancements empower users to create on-brand, high-impact content with minimal effort, extending the reach and impact of their messaging.

Adobe Express is designed to help everyone—from creative professionals to business owners and small teams—create standout content that promotes their brands, grows their businesses, and enhances their communications. With these new tools, users can quickly transform podcasts into social media clips, add personalized video messages to client presentations, and easily share on-brand content across teams—all without skipping a beat.

“From a social post that goes viral to a presentation that helps land a promotion to a localized marketing campaign that reaches a new audience, millions of customers turn to Adobe Express to turn their ideas into powerful outcomes,” said Govind Balakrishnan, SVP and General Manager, Adobe Express. “We’re excited to introduce new AI-powered video and animation capabilities to make it even easier for people to stand out and break through with their brands.”

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New Features Make It Easier to Create Engaging and On-Brand Content

Video Creation Simplified:

Creating compelling video content can be a daunting task, but Adobe Express simplifies the process with new, innovative features:

• Clip Maker uses AI to extract key moments from long-form content like podcasts, interviews, and demos, optimizing them for different channels by adding captions and reframing clips for better engagement.
• Generate Video, powered by Firefly Video Model, lets users generate custom, commercially safe background footage using text and image prompts.
• Enhance Speech automatically removes distracting background noise, ensuring polished, professional-quality audio in just a tap.
• Video Self-Record allows users to easily record themselves directly in Adobe Express for a personal touch in tutorials, video podcasts, reels, and more.
• Drop Zone compiles clips into seamless sequences, while Scene View simplifies the process of rearranging and batch-editing video clips, speeding up the editing process.
• The Vimeo add-on streamlines sharing, enabling direct exporting and publishing to the platform for quick distribution.

Animation Tools:

The new Dynamic Animation feature brings playful and natural motion effects like Wobble and Wind through advanced physics simulations, giving videos a dynamic and engaging touch.

On-Brand Creation Made Effortless:

Adobe Express helps users stay consistent with their brand by offering:

• Generate Similar, powered by Firefly models, enables users to effortlessly create cohesive, on-brand content from a single image in just seconds.
• Over 30 new filters, powered by Photoshop’s industry-leading imaging technology, give users professional-quality polish to their visuals, all within Adobe Express.

Business Momentum and Growth

Adobe Express continues to see strong momentum in both the business and creative sectors:

• Express business customers grew 50% quarter-over-quarter.
• Adoption of Adobe Express Premium among students increased by 85% year-over-year.
• Partnerships with high-profile brands like National Football League, EA Sports, Real Madrid, National Women’s Soccer League, ChatGPT, Slack, Box, Miro, Google, and HubSpot have expanded Adobe Express’s reach to millions of additional consumers and business professionals.
• Adobe Express now boasts over 250+ add-ons, further expanding its capabilities for users.