Veritonic Enhances Creative Measurement Solution with Streamlined Setup and In-Platform Collaboration

Veritonic, the industry’s comprehensive audio analytics and research platform, announced an array of enhancements to its Creative Measurement solution. The enhancements are designed to simplify the setup process and strengthen team collaboration, offering users a robust, end-to-end experience in audio asset testing and optimization.

The new capabilities mirror the intuitive functionality recently introduced in Veritonic’s Brand Lift solution—streamlining workflows while empowering teams to collaborate seamlessly within the platform. Users can now define study parameters more efficiently, invite collaborators with customizable permissions, and leave comments directly in the study setup process to reduce friction and align on objectives.

“These enhancements reflect our continued commitment to putting control, flexibility, and efficiency in the hands of our clients,” said Scott Simonelli, CEO and Co-Founder of Veritonic. “Creative is the heart of audio performance, and with these updates, we’re making it easier than ever to test, optimize, and align creative strategy across internal and external teams.”

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As the only end-to-end platform for audio analytics, Veritonic continues to support the strategies of leading brands, agencies, and publishers across podcasting, streaming audio, and emerging channels. These enhancements reinforce the Veritonic platform as the go-to, always-on resource for data-driven audio optimization at every stage of the campaign lifecycle.

SOURCE: Businesswire