Wix Partners with ActiveCampaign to Boost Customer Engagement and Streamline Marketing Automation

Wix.com Ltd., the world’s leading SaaS website builder platform, announced a strategic partnership with ActiveCampaign, a renowned marketing automation platform trusted by businesses in over 170 countries. This collaboration introduces a powerful, integrated solution designed to streamline website and marketing technology for businesses of all sizes—particularly franchises and multi-location companies—enabling them to improve customer engagement, simplify operations, and drive growth.

By merging Wix’s comprehensive website management features with ActiveCampaign’s robust marketing automation tools, businesses can now manage every aspect of their customer journey—seamlessly connecting front-end website interactions with back-office operations. The integration effortlessly syncs data between Wix websites and ActiveCampaign accounts, allowing businesses to enhance customer interactions, run personalized marketing campaigns, automate workflows, and track performance metrics—all from a single platform.

Key Features of the Wix-ActiveCampaign Integration:

• Streamlined Data Integration: Data flows seamlessly between Wix and ActiveCampaign, ensuring better management of customer interactions and marketing efforts.
• Scalable Marketing Automation: Businesses can easily create, distribute, and automate personalized campaigns using customer insights such as form submissions, product purchases, and tracked behaviors on Wix sites and landing pages.
• Comprehensive Centralized Reporting: A unified view of performance across platforms provides deep insights into customer engagement, sales conversions, and campaign effectiveness, enabling smarter decision-making.
• Enhanced Multi-Location Management: Franchises and multi-location businesses can efficiently manage marketing automation, customer engagement, and website operations across multiple locations with ActiveCampaign HQ, ensuring brand consistency at both corporate and local levels.

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“Whether managing a single site or hundreds of locations, Wix and ActiveCampaign offer an intuitive, scalable solution that streamlines workflows and allows businesses to focus on growth,” said David Schwartz, VP of Product at Wix. “This partnership enables businesses to qualify and nurture leads seamlessly, personalize sales and marketing efforts using engagement metrics, and automate repetitive tasks—ultimately empowering businesses of all sizes to manage their brand holistically and drive growth, profitability, and customer loyalty.”

“Today’s businesses need streamlined solutions that allow them to scale without adding complexity,” said Shay Howe, Chief Strategy Officer at ActiveCampaign. “By combining Wix’s powerful website platform with ActiveCampaign’s marketing automation tools, we’re equipping businesses of all sizes—especially franchises and multi-location brands—with the tools they need to personalize customer experiences, automate engagement, and achieve measurable growth.”

This powerful new integration offers a unified approach to marketing and website management, helping businesses optimize their workflows and customer engagement strategies—fostering long-term growth and success.