Contentsquare Introduces Sense: AI-Powered Analyst That Automates Insights and Action

Contentsquare, a global leader in digital experience analytics, announced the launch of Sense, a powerful suite of AI-driven capabilities that revolutionizes how teams uncover insights, take action, and elevate digital experiences across web and mobile platforms.

Embedded within the Contentsquare platform, Sense eliminates the complexity traditionally associated with analytics. By automating time-consuming tasks and presenting clear, actionable insights, Sense enables teams—regardless of technical expertise—to go from data to decisions in minutes.

“We’ve reimagined analytics to help teams act faster and drive greater results,” said Jonathan Cherki, CEO & Founder of Contentsquare. “With Sense, we’re moving from one-click analytics to no-click intelligence — where AI doesn’t just surface the insights, it accomplishes tasks for you and frees you up to focus on what matters most: delivering incredible customer experiences.”

Meet Sense: A Generative AI Agent That Puts Insight-to-Action on Autopilot

At its core, Sense is an autonomous AI agent built to plan, analyze, and act on behalf of digital teams. By combining generative AI with Contentsquare’s industry-leading behavioral dataset, Sense can execute complex analyses, align insights with business goals, and provide real-time, proactive recommendations to improve content, design, and conversion rates.

Key AI Capabilities of Sense Include:

• Chat to Next-Best-Action: A natural language interface allows anyone on the team to ask questions and receive instant analysis, visualizations, and strategic recommendations — no analytics background required.
• Multi-Session Summaries: Instantly generated recaps highlight user behavior patterns, usability issues, and friction points across digital sessions, without the need to review lengthy session replays.
• Voice of Customer AI: Sense uses AI to generate and summarize surveys, turning qualitative customer feedback into structured, actionable insights without manual effort.
• Mobile App Analysis: Built to support mobile-first experiences, Sense decodes every tap, swipe, and gesture, helping brands create seamless user journeys across devices.

A recent Contentsquare survey found that over 37% of teams spend up to half their time simply searching for and validating data. Sense directly addresses this inefficiency, with upcoming features set to include multi-analysis execution, content and design recommendations, and automated report scheduling.

Also Read: TapClicks Launches Powerful Mobile Apps for Effortless Marketing Campaign Management On-the-Go

“Sense AI has taken the guesswork — and the manual effort — out of analysis. What used to take days, we can now achieve in minutes…” said Andy Dover, Software Development Manager, Lightspeed Commerce. “…Contentsquare helps us make smarter decisions, faster — and build a better product for our customers.”

Data Connect: Unlocking AI-Ready Behavioral Data at Scale

As part of its mission to power more intelligent AI, Contentsquare also unveiled Data Connect, a new solution designed to give data teams seamless access to rich behavioral data. With out-of-the-box integrations to leading cloud platforms, teams can now export experience, performance, and error data directly into their preferred data environments.

Data Connect supports integrations with platforms such as Snowflake, BigQuery, Databricks, Amazon Redshift, Microsoft Fabric, and S3—eliminating the need for complex APIs or manual data handling. This enables use cases like marketing automation, churn prevention, personalization, fraud detection, and feeding machine learning models with high-quality customer data.

“Contentsquare has played a key role in how organizations decode and leverage complex behavioral data…” said Saptarshi Mukherjee, Director of Product, Data Engineering at Snowflake. “…An integration with Snowflake not only streamlines data workflows but delivers a transformative, intelligent data experience that helps organizations unlock deeper insights and drive meaningful business outcomes.”

Smarter Mobile Insights with Enhanced Auto-Capture

Launching Contentsquare for mobile is now easier than ever with Smart Capture, the enhanced data collection tool that supports top frameworks including React Native, Flutter, and Jetpack Compose. Brands can now collect every screen interaction from day one—without manual tagging—ensuring faster time to insight and greater flexibility in answering business-critical questions retroactively.

“Our vision is to redefine what it means to leverage data…” added Cherki. “It’s about more than just faster insights — it’s about reshaping productivity and setting a new standard for how companies can operate in real time, all while staying focused on delivering the seamless, personalized experiences today’s customers expect.”