Assembly Launches Enhanced Marketing Mix Modeling App to Optimize Campaign ROI and Efficiency

Assembly, a Stagwell agency, announced the launch of Scene Modeled Media Attribution (MMA), a powerful new enhancement to its proprietary STAGE Scene platform. This next-generation update brings more speed, accuracy, and automation to marketing measurement, offering brands deeper insights and real-time optimization across all channels.

Scene MMA now becomes a core component of STAGE, Assembly’s end-to-end operating system of proprietary technologies. Designed to redefine how brands assess and improve marketing performance, the enhanced platform simplifies marketing mix modeling (MMM) while delivering tangible business outcomes like lead generation, customer acquisition, and increased sales.

“We’re excited to introduce Scene MMA, an innovative tool that will help our clients increase their ROI and optimize their marketing strategies,” said Tim Lippa, Global Chief Product Officer at Assembly. “By leveraging new features within this marketing mix modeling app, brands can expect a measurable improvement in campaign efficiency, with the added benefit of reducing modeling time by 26% and achieving significant cost savings compared to other platforms. This marks a major milestone in our ongoing commitment to delivering technology-driven solutions for our clients.”

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Key Benefits of Scene MMA:

• Real-Time Optimization: Empowers media teams to act quickly on refreshed data, improving agility across both brand and performance channels.
• Enhanced Attribution Accuracy: Resolves cross-platform measurement discrepancies by aligning insights from web analytics, MMM, and attribution sources.
• Faster Time-to-Insight: Reduces marketing model turnaround time by 26%, enabling quicker decision-making.
• Cost Efficiency: Delivers an average of 30% in cost savings versus other leading measurement platforms.
• Greater ROI: Brands leveraging Scene MMA have reported up to a 13% boost in marketing return on investment.

By standardizing data inputs and automating key engineering workflows, Scene MMA eliminates traditional MMM roadblocks and simplifies access to high-quality insights. This creates a turnkey measurement solution ideal for growth-focused organizations.

The debut of Scene MMA also builds on Assembly’s recent Certified Company designation with META, recognizing the agency’s exceptional capabilities in deploying Meta’s marketing technologies.

“META has been great to work with, supporting us as we continue to push the envelope on what’s possible with data and technology,” added Lippa.

With Scene MMA, Assembly reinforces its position at the forefront of marketing intelligence innovation—empowering brands to make smarter, faster, and more cost-effective campaign decisions in a rapidly evolving digital landscape.