Alliant Unveils Custom Audience Solutions to Expand Influencer and Social Media Impact Across All Marketing Channels

Alliant, a leader in data-driven audience targeting, has expanded its custom audience solutions by integrating deeper social data and new tools that allow advertisers to amplify the success of their influencer and social media campaigns across the full marketing funnel.

As consumers spend more time on social media platforms, brands are increasingly investing in content-driven and influencer-led strategies to build engagement. Alliant’s enhanced capabilities help marketers take that social momentum and scale it beyond platform boundaries—combining powerful purchase insights with social engagement data to reach consumers across display, programmatic, CTV, and direct mail channels.

By uniting social interaction signals with Alliant’s robust transactional and demographic datasets, brands can now accurately identify and reach high-value consumers beyond the walled gardens of social media. This integration enables advertisers to replicate the success of their social media efforts across all major channels, resulting in better reach, improved ROI, and a more seamless consumer experience.

“Social media is a vital channel for consumers to explore new brands and products, but also to share their interests,” said Dave Taylor, Alliant’s Chief Product Officer. “As people turn to influencers for advice, and brands engage influencers to become ambassadors, it’s a great opportunity to connect the successes from social and replicate that engagement on other channels. Alliant’s new social capabilities provide a kaleidoscope of syndicated and custom social audience segments that can help marketers take social strategy out of platforms and across channels to maximize spend and impact.”

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To further support advertisers, Alliant is also introducing a new line of syndicated Social Propensity Audiences. These ready-to-activate segments are purpose-built for platforms such as YouTube, TikTok, Twitch, Instagram, X (formerly Twitter), and LinkedIn. Each audience segment blends unique platform-specific engagement behaviors with Alliant’s purchase-based and demographic data, offering a deeper, more actionable view of today’s omnichannel consumer.

Backed by Alliant’s powerful identity graph, extensive transactional dataset, and proprietary data modeling technology, these new audience offerings deliver both precision and scale. Marketers can now maximize media performance by aligning social intent with real-world buying behaviors, ensuring every impression has the potential to drive measurable business results.