RudderStack Launches Snowflake Streaming Integration for Snowflake AI Data Cloud

RudderStack announced at Snowflake’s annual user conference, Snowflake Summit 2025, the launch of its streaming integration for the Snowflake AI Data Cloud. The new integration combines the power of RudderStack’s infrastructure for customer data collection and governance with Snowflake’s Snowpipe Streaming technology. Joint customers will now be able to collect and deliver clean, compliant customer event data from every source directly to Snowflake in near real-time and unlock low-latency use cases in the AI Data Cloud.

“By leveraging Snowflake’s Snowpipe Streaming technology, RudderStack joins Snowflake in making data streaming more accessible,” said Eric Dodds, Head of Product at RudderStack. “Now, more organizations can unlock valuable low-latency use cases in Snowflake, such as real-time analytics, A/B testing, and personalization. Our high-performance SDKs and robust governance tools make it easy to collect events across the customer journey and enforce governance before the data lands in Snowflake.”

“RudderStack’s commitment to helping Snowflake empower every enterprise marketer to achieve its full potential through data and AI can be seen through the launch of its Snowflake Streaming integration,” said David Wells, Industry Principal, AdTech and MarTech at Snowflake. “We look forward to driving deeper value for Snowflake’s AI Data Cloud ecosystem through collaboration with RudderStack to make customer data streaming more accessible for every Snowflake customer.”

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Partnering with Snowflake to launch the RudderStack Snowflake Streaming integration empowers mutual customers to quickly set up reliable pipelines that stream customer data into Snowflake. It’s never been easier to enable faster insights, mitigate churn, and deliver timely personalization from Snowflake.

SOURCE: PRNewswire