Zeta Global Unveils ‘Zeta Answers,’ Ushering in the Next Era of Agentic Marketing

Zeta Global, a leader in AI-powered marketing technology, has officially introduced Zeta Answers, an advanced intelligence framework designed to transform how marketers move from insight to execution. Powered by agentic AI, Zeta Answers turns data into decisions and automates high-value actions—accelerating marketing outcomes with unprecedented speed and precision. Now available in early preview for select clients, Zeta Answers marks a pivotal step toward fully autonomous marketing systems.

At the heart of this innovation is Zeta’s multi-agent AI architecture, which orchestrates real-time workflows that adapt and optimize continuously. Unlike traditional analytics platforms that offer passive insights, Zeta Answers delivers actionable intelligence, giving marketers the ability to respond instantly to changing customer behaviors across channels.

“CMOs today don’t need more dashboards – they need decisions,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “Zeta Answers delivers exactly that: prescriptive, data-driven actions marketers can trust. In a world where speed and precision are everything, we’re closing the gap between intelligence and execution – giving our customers a smarter, faster path to profitable growth.”

Also Read: ThoughtSpot Unveils Agentic Analytics Platform for Snowflake, Enabling Organizations to Turn Data Into Action with Intelligent AI Agents

This next-generation solution signals the rise of Agentic Marketing, where AI not only anticipates outcomes but also initiates the optimal next steps—reducing friction between strategy and performance, and enabling marketers to scale efforts more efficiently.

“Early feedback on Zeta Answers has been overwhelmingly positive,” said Neej Gore, Chief Data Officer at Zeta Global. “Zeta Answers fundamentally reshapes how marketers operate – automating complex analytics with remarkable precision, so teams can focus on what truly drives brand value: storytelling, emotional connection, and innovative customer experiences.”

Early Results Show Tangible ROI

Initial adopters of Zeta Answers have reported impressive results, including a 30% increase in campaign engagement and a 10% boost in native ad performance. One enterprise campaign even recorded a 4x higher conversion rate and a 4x lower Cost Per Action (CPA) compared to traditional campaign execution methods.

“After years investing in massive volumes of customer data in their data lakes and CDPs, data activation is the next frontier of personalization at scale for brands,” said Gerry Murray, Director of Enterprise Marketing Technology at IDC. “To maximize their ROI on data, brands need AI Agents like those in Zeta Answers to autonomously analyze thousands of attributes to recommend and act on the few that are most likely to improve performance for hundreds of active use cases. Zeta Answers is unlocking the hidden power of data to drive marketing performance.”

From Insight to Impact—Instantly

Zeta Answers seamlessly integrates first-party data to detect shifts in customer intent and initiate timely, cross-platform actions. By eliminating the need to jump between disconnected dashboards, the platform delivers a frictionless flywheel effect—enhancing predictability, productivity, profitability, and performance throughout the customer journey.

Here’s how Zeta Answers drives value across the marketing lifecycle:

• Predicting Outcomes: AI anticipates user behavior, enabling real-time activation of next-best actions for increased conversions and faster growth.
• Proving What Works: Deterministic journey mapping and cross-channel attribution reveal which strategies are most effective, guiding smarter media investments.
• Exploring on Demand: Self-service analytics empower all teams to uncover and act on insights without technical dependencies.
• Analyzing to Optimize: A centralized intelligence hub surfaces continuous performance improvements through AI-driven recommendations.

Fueling Zeta Answers is the Zeta Identity Graph, a proprietary people-based data asset comprising over 245 million U.S. consumer profiles. This backbone ensures accurate identity resolution and signal enrichment, providing marketers with measurable ROI across every channel.