MarTech360’S Weekly News Roundup With Seedtag, Acxiom, DoubleVerify, HubSpot, Gannett And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

HCLSoftware Introduces HCL Unica+: An AI-First MarTech Platform Built for the Intelligence Economy

HCLSoftware, a global leader in enterprise software solutions, has unveiled HCL Unica+, a next-generation marketing technology platform purpose-built for the emerging Intelligence Economy. Infused with advanced agentic AI capabilities, HCL Unica+ transforms the traditional marketing model by delivering intelligent, data-driven, and context-aware engagement that aligns with evolving customer expectations.

HubSpot Launch First CRM Deep Research Connector with ChatGPT, Unlocking Smarter, Context-Rich Insights for GTM Teams

HubSpot has officially become the first CRM to integrate a deep research connector with ChatGPT, marking a significant leap in how businesses can generate, access, and act on advanced insights across go-to-market functions. With more than 75% of HubSpot customers already leveraging ChatGPT, this new integration brings unparalleled analytical power directly into the workflows of marketing, sales, support.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Everise Partners with Krisp to Deliver AI-Enhanced Customer Experience Across Global Operations

Everise, a leading provider of customer experience (CX) solutions, has announced a strategic partnership with Krisp, the real-time voice AI platform, to deploy AI-driven enhancements across its global agent workforce. This collaboration brings together Everise’s renowned operational expertise, award-winning people-centric culture, and deep domain knowledge.

Acxiom Launches Fully Integrated Salesforce Practice for Seamless CX

Acxiom, the connected data and technology foundation for the world’s leading brands, announced RafterOne is now part of the Acxiom Salesforce Practice. This integration combines Acxiom’s expertise in data and personalization with RafterOne’s deep experience in digital transformation across the full Salesforce Customer 360 platform.

• In Mobile Tech news this week…

Seedtag Launches Neuro-Contextual Advertising, Redefining the Future of Contextual Targeting

Seedtag, a global leader in contextual advertising, has announced a transformative leap in ad tech with the introduction of neuro-contextual advertising—an innovation that fuses artificial intelligence with neuroscience to deliver more impactful, emotionally intelligent campaigns across CTV, video, and the open web.

DoubleVerify Partners with Impact Plus to Empower Brands with Carbon Footprint Insights for Digital Ad Campaigns

DoubleVerify, a leading software platform for media quality verification, performance optimization, and campaign outcome measurement, has announced a strategic partnership with Impact Plus, a sustainability technology leader dedicated to reducing the environmental impact of advertising.

• In Marketing Analytics news this week…

ThoughtSpot Unveils Agentic Analytics Platform for Snowflake, Enabling Organizations to Turn Data Into Action with Intelligent AI Agents

ThoughtSpot, the pioneer in agentic analytics, announced the launch of its enhanced Agentic Analytics Platform designed specifically for Snowflake, the AI Data Cloud company. Unveiled at Snowflake Summit 2025, the new solution offers deep integration with Snowflake Cortex AI and Snowpark.

Operative Unveils AOS Insights: Real-Time Business Intelligence to Accelerate Revenue for Media Companies

• In Martech Content news this week…

Phrase Introduces Phrase Studio: New Multimedia Localization Capabilities for the Modern Enterprise

Phrase, a global leader in AI-powered translation technology, announced the introduction of Phrase Studio—a comprehensive new suite of multimedia localization tools integrated directly into the Phrase Platform. This innovative addition empowers organizations to seamlessly localize video and audio content.

Gannett and XPR Media Announce Agreement to Amplify Content Reach Nationwide

Gannett Co., Inc. announced an agreement with XPR Media, a dynamic content and distribution platform for the distribution of press releases across the USA TODAY Network of more than 200 publications nationwide. The partnership will leverage Gannett’s extensive media network and XPR Media’s cutting-edge content delivery technology to provide news distribution agencies increased visibility.

Article Of The Week…..

How to Choose the Right Marketing Attribution Model for Your B2B Business

If you’re a B2B marketing leader dealing with a long sales cycle and many touchpoints, the key question isn’t if you need marketing attribution. It’s which model will aid you on your way to success. We’ve all faced wasted ad spend that eats into our budgets. We’ve heard sales teams sigh in frustration over lead quality. Plus, we feel the pressure to justify every dollar we invest. Selecting the right attribution model is more than just analysis. Making smart choices is key. We should use resources wisely. Marketing also shows how it boosts pipeline and revenue. But with several models vying for attention, how do you navigate this critical choice?

Digital Customer Journey Mapping: How to Optimize Every Touchpoint for B2B Success

In the intricacies of B2B sales, where decisions involve committees, complex evaluations, and significant financial stakes, understanding your customer’s path isn’t just helpful, it’s the bedrock of sustainable growth. Forget linear funnels; today’s B2B buyer navigates a dynamic, often non-linear, digital landscape long before they ever speak to your sales team. As marketing leaders, our imperative is to architect experiences across this digital terrain that not only attract but actively guide prospects towards confident decisions. This is where Digital Customer Journey Mapping (DCJM) transitions from a buzzword to your most potent strategic weapon.