NIQ and WeArisma Join Forces to Link Creator Marketing to Sales and Brand Impact

NIQ, the global leader in consumer intelligence, has announced a strategic worldwide partnership with WeArisma, a premier creator marketing measurement and optimization platform trusted by leading brands and agencies. This collaboration introduces a new standard in influencer marketing by empowering advertisers to evaluate both paid and organic creator campaigns across the full marketing funnel—including their direct impact on sales and brand perception.

By integrating NIQ’s outcome-driven data intelligence with WeArisma’s advanced technology platform and global creator insights, the partnership aims to help marketers take a more data-informed and results-focused approach to the creator economy.

“By leveraging our collective strengths, we are helping businesses make more informed decisions about their influencer marketing investments,” said Jason Tate, General Manager, Marketing Effectiveness at NIQ. “This strengthens our position as industry leaders in quantifying the impact of an increasingly important marketing channel around the world.”

Also Read: GRIN Introduces Gia: The First Agentic AI Purpose-Built to Empower Creator Marketers

With digital culture evolving at an unprecedented pace, the collaboration equips marketers with tools to better plan, measure, and optimize their influencer marketing strategies in real time.

“For too long, marketers have been unable to attribute the impact of creator marketing on brand equity and sales performance, leaving a major gap in full-funnel measurement. We are thrilled to combine forces with NIQ to solve this challenge and enable marketers to get the greatest impact from every dollar spent on creator marketing,” said Jenny Tsai, founder and CEO of WeArisma.

Key Highlights of the Collaboration:

• Modular measurement solutions: NIQ and WeArisma offer flexible solutions that allow brands to accurately measure and enhance their investments across both paid and organic creator content.
• Enhanced analytics integration: Data from creator campaigns tracked through WeArisma’s global platform can now be incorporated into NIQ’s Marketing Mix Models, enabling precise, ROI-focused optimizations.
• Custom engagement models: To meet the diverse needs of global brands, the partnership supports both managed service offerings and self-serve access to the platform, ensuring scalable support at every level.

This partnership represents a significant leap forward in full-funnel influencer marketing measurement, equipping marketers with the clarity and confidence to drive business impact in an ever-expanding creator economy.