Bizzabo Named a Leader in Gartner® Magic Quadrant™ for Event Marketing and Management Platforms

Bizzabo, the Event Experience Operating System that powers immersive in-person, virtual, and hybrid events, announced its recognition as a Leader in the Gartner^® Magic Quadrant^™ for Event Marketing and Management Platforms. This marks the second consecutive year Bizzabo has earned this placement, reinforcing its position as a trusted partner for leading event organizers worldwide.

The Gartner Magic Quadrant is one of the most respected and widely referenced evaluations of technology providers. It positions vendors across four categories based on two key factors: Ability to Execute and Completeness of Vision.

This is the second time Gartner has released a Magic Quadrant for Event Marketing and Management Platforms, offering enterprise buyers a trusted framework to evaluate providers in the event technology space. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants and sponsors, manage logistics, deliver content and enable attendees to engage with other participants.”

For event organizers, this recognition reflects what matters most: delivering standout experiences, driving measurable results, and choosing a partner who can scale with them. Bizzabo’s placement confirms its strengths in attendee engagement, marketing integrations, and pricing flexibility: key ingredients for successful events.

Also Read: Events.com Expands Platform with Acquisition of Upped Events

Gartner acknowledged Bizzabo’s continuous innovation, flexible pricing strategy, attendee experience enhancements, and advanced integrations with marketing automation and CRM tools. Thanks to its robust agenda controls and session personalization options, Bizzabo’s platform is especially well-suited for hosted conferences and roadshows.

“We’re proud to be named a Leader once again,” said Eran Ben-Shushan, Cofounder and CEO of Bizzabo. “This recognition reflects the trust our customers place in us to deliver extraordinary event experiences. As the industry evolves, we remain committed to continuous innovation, leveraging cutting-edge technologies to help our customers lead from the front and stay ahead of the competition.”

Built as a unified, format-agnostic solution, Bizzabo enables organizers to consolidate tech vendors without sacrificing functionality. With no-code tools, they can launch custom-branded websites and agendas without developer support. Bizzabo’s SmartBadge^™ wearables and AI-enhanced networking tools elevate the in-person experience, while embedded event intelligence connects attendee actions to measurable business outcomes.

SOURCE: PRNewswire