Globant Unveils FUSION: AI-Powered Agent Suite to Revolutionize Full-Funnel Marketing

Globant, a digitally native company focused on reinventing businesses through advanced technology, announced the launch of Globant FUSION, a groundbreaking suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Introduced at the Cannes Lions International Festival of Creativity, this solution enhances the capabilities of Globant GUT, the company’s creative network, by integrating with Globant Enterprise AI, its proprietary AI accelerator platform.

FUSION is built to address the evolving needs of modern marketing, enabling brands to scale efficiently while delivering meaningful results. By merging creative strategy with cutting-edge AI, the suite empowers marketing teams and CMOs to optimize every phase of the customer journey—from strategic planning and content development to omnichannel deployment and real-time campaign refinement.

“We’re not just implementing AI, we’re rethinking the entire marketing workflow through the lens of real-world problems,” said Pepe Chamorro, Managing Director in Europe for Globant GUT. “Globant FUSION is the result of combining our creative DNA with Globant’s AI leadership, enabling human experts and AI agents to collaborate in every phase of the process.”

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Designed to streamline execution and maximize ROI, FUSION unifies essential marketing functions within a single, intelligent platform. Its AI Agents are purpose-built for speed, precision, and scale, helping marketers adapt to shifting consumer behaviors, varied channels, and evolving budgetary needs. Core AI Agents in the suite include:

• Scale Ads: Automates the creation and adaptation of digital ads across platforms, delivering faster turnaround, expanded format versatility, and real-time performance optimization.
• Content: Produces personalized, high-quality content—from emails to blog posts—using proprietary models that align with brand tone, customer insights, and engagement goals.
• Images: Generates compelling, on-brand visuals customized to target audiences while upholding creative standards and brand identity.
• Video: Combines generative video technology with storytelling expertise to deliver impactful content ideal for campaigns, social media, and product showcases.
• Landing Pages: Builds dynamic, SEO-friendly, and multilingual landing pages on demand, tailored to different campaigns and seamlessly integrated into existing workflows.

Early adoption of the suite has yielded impressive outcomes for clients:

• +23% increase in click-through rates
• 4x growth in asset volume
• 6x faster adaptation speeds
• 3x reduction in production time

To make AI integration flexible and scalable, Globant FUSION operates on Globant’s AI Pods model, a subscription-based framework that adjusts services based on client demand. This model allows marketing teams to pay only for the complexity and scale of tasks performed—turning AI efficiencies into measurable business impact.

“With Globant FUSION, we’re making AI truly useful for marketing—not just as a support tool, but as a driver of business scale,” said José Llinares, Head of Strategy at Globant GUT Europe. “While some big industry players are expanding their AI capabilities through strategic acquisitions, at Globant GUT we’re focused on developing specialized AI solutions designed to address the specific needs of the marketing industry.”

As marketing leaders seek solutions that combine creativity, speed, and automation, Globant FUSION marks a pivotal step toward scalable, intelligent marketing designed for today’s digital economy.