Movable Ink Introduces AI-Powered Autonomous Marketing to Drive Scalable Personalization and Performance

Movable Ink, the AI-powered personalized content platform, has announced the launch of its new Autonomous Marketing capabilities, redefining how marketers create, manage, and scale personalized campaigns. This innovation represents a significant leap toward automating marketing execution while delivering measurable improvements in engagement and revenue—without the time-consuming manual processes marketers have traditionally relied on.

The new capabilities enable brands to dynamically personalize messaging and creative in real-time, tailored to each individual’s behavior, preferences, and context. By removing repetitive tasks and operational complexity, marketers are empowered to focus on strategy and vision, while AI seamlessly handles campaign execution.

“Just like the digital transformation wave before it, the era of Autonomous Marketing will empower marketers to multiply their output while delivering the kind of experiences consumers actually care about,” said Vivek Sharma, CEO & Co-Founder of Movable Ink. “It’s about working smarter, elevating the marketer to a more strategic role, setting the vision while AI handles the execution. This is the customer-centric marketing brands have long promised, now made possible with operational scale and an ability to drive financial performance.”

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The newly launched AI-powered features include:

Agentic Campaigns

Movable Ink’s Da Vinci now enables Agentic Campaigns, streamlining the campaign creation process into three simple steps: upload on-brand creative, define guardrails, and set performance objectives. By eliminating manual tasks such as segmentation, calendar coordination, and A/B testing, marketers can shift focus from campaign management to performance optimization. The Agentic AI engine intelligently determines the best combination of message, creative, subject line, and frequency for each individual recipient—driving outcomes aligned with both business objectives and customer needs.

Insights Exports

Agentic Campaigns continuously optimize creative and messaging through real-time experimentation. With enhanced reporting capabilities, Da Vinci delivers actionable marketing intelligence, surfacing high-performing creatives across audience segments and campaigns. Additionally, Da Vinci can now export engagement-level behavioral data to CDPs or data warehouses, helping marketers activate deeper insights across channels. These enhancements transform traditional email analytics into a strategic decision-making tool, unlocking greater value from every campaign touchpoint.

With this release, Movable Ink is taking a bold step into the future of AI-driven, autonomous marketing—offering brands a scalable, intelligent way to elevate customer experience, reduce operational drag, and increase ROI through continuous optimization and automation.