Pictory, a leading provider of AI-powered video creation, announced the launch of the Pictory MCP Server, a new lightweight integration layer that enables developers, AI assistants, and automation platforms to build intelligent video workflows with unprecedented ease and flexibility.
The Pictory MCP Server is fully compliant with the emerging Model Context Protocol (MCP), making it easy for clients like Claude Desktop, Cursor, and other automation tools to discover and orchestrate video creation capabilities through natural language. It exposes modular tools – such as create-storyboard and render-video – that handle the complexity of input validation, sequencing, and API orchestration behind the scenes.
“With the rise of AI assistants and agent-driven automation, we saw an opportunity to simplify access to our video creation API,” said Vikram Chalana, CEO at Pictory. “The MCP Server eliminates the need for custom code and deeply technical integrations. Now, anyone can create professional, branded videos just by describing what they want.”
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The server empowers clients to dynamically compose workflows by chaining together high-level operations. For example, users can ask Claude to “make personalized outreach videos for all healthcare customers in the midwest” and behind the scenes the client will extract a list of all customers from a CRM, like Hubspot, select a video template, generate a storyboard, apply a voiceover and branding, and render the final video – all through the simple natural language command.
Designed for maximum flexibility, the MCP Server supports a tool-based architecture where each capability can be discovered and invoked individually. This modular approach gives AI assistants and developers full control over workflow composition without wrestling with API payloads.
SOURCE: BusinessWire
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