SellerApp Launches Revolutionary Amazon DSP Integration and AI-Powered Automation Suite

SellerApp, the eCommerce intelligence platform powering over $50 million in optimized Amazon advertising spend, announced the immediate availability of its Amazon DSP (Demand-Side Platform) integration and AI-powered Advanced Automation Suite.

The launch addresses a critical market need as enterprise brands lose an average of 30% of their advertising budgets to inefficient campaign management across the rapidly expanding $166 billion retail media landscape.

The new platform capabilities have already demonstrated significant impact during beta testing with Fortune 500 clients, including Philips and other global brands.

“Every day, brands are hemorrhaging millions in wasted ad spend because they’re trying to manage exponentially complex campaigns with yesterday’s tools,” said Dilip Vamanan, Co-founder and CEO of SellerApp. “Our DSP integration and AI automation don’t just optimize campaigns, they fundamentally transform how enterprise brands compete in the new retail media reality where every dollar counts and every second matters.”

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SellerApp’s breakthrough combines three industry-first capabilities:

1. Unified DSP + Sponsored Ads Management

• Single dashboard controlling both sponsored ads and programmatic display campaigns
• Cross-channel attribution reveals true customer journey impact
• Automated budget allocation optimizing spend across all ad types in real-time

2. AI Engine Processing 1M+ Decisions Daily

• Proprietary algorithms analyzing patterns across 250,000+ live campaigns
• Predictive modeling, anticipating competitive moves and seasonal shifts
• Machine learning that improves performance with every interaction

3. Enterprise-Grade Reporting and Intelligence

• Real-time profitability analysis across entire product portfolios
• Competitive intelligence tracking market share movements
• Custom reporting supporting multi-brand and international operations

Proven Results: From Beta to Billions in Managed Spend

“We regularly audit brands spending $50,000 monthly on Amazon ads with virtually no visibility into which keywords are actually driving profitable sales,” says Nithin Mentreddy, Director of Customer Success at SellerApp. “The waste we uncover is consistently shocking, and it’s accelerating every quarter as more sellers flood the platform.”.

Technical Innovation: How SellerApp Cracked the Code

The platform’s breakthrough performance stems from seven years of R&D investment and proprietary technology development:

Advanced Machine Learning Architecture

• Neural networks trained on billions of advertising interactions
• Pattern recognition identifying inefficiencies invisible to human analysis
• Continuous learning algorithms that improve with every campaign

Real-Time Data Processing

• Sub-second bid adjustments based on competitive movements
• Dynamic budget reallocation responding to conversion patterns
• Inventory-aware optimizations preventing stockouts and overexposure

Enterprise Integration Ecosystem

• Direct API connections to Amazon DSP and Sponsored Ads
• Seamless data flow with major ERP and inventory systems
• Custom integrations supporting complex organizational requirements

“The marketplace moves too fast now,” explains Brij Purohit, Co-founder of SellerApp. “There are too many variables, too much data, and too much money at risk to rely on manual processes. Brands that haven’t automated their campaign management are literally burning cash while competitors gain market share.”

SOURCE: GlobeNewswire