StackAdapt Introduces Ivy™, an AI Assistant Revolutionizing Campaign Management

StackAdapt unveiled Ivy™, an AI‑powered in‑platform assistant engineered to accelerate data‑driven decision‑making throughout the campaign lifecycle. Ivy™ harnesses deep audience behavior insights to streamline campaign setup, targeting, optimization and performance analysis via natural‑language prompts.

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It enables marketers to refine targeting, access real‑time metrics without dashboard hassle, and receive personalized guidance—from precise targeting and performance queries to troubleshooting campaign structure. In the 30‑day beta period before launch, Ivy™ handled over 1,700 queries, including CPM recommendations for CTV campaigns and ad specs for DOOH and native formats. “We’ve built our platform on advanced AI, and now Ivy™ puts that power directly into the hands of our clients,” said Yang Han, Co‑founder and CTO of StackAdapt.

Read More: StackAdapt Launches AI-Powered Assistant Ivy™