IQM Unveils Power Segments to Revolutionize Targeted Outreach

IQM Advertising Corporation, a global leader in programmatic media buying for highly regulated industries, announced the launch of Power Segments, its newest proprietary data solution. Purpose-built to support highly-targeted outreach within the Political Advocacy and Public Affairs sectors, Power Segments enables advertisers to directly and indirectly reach influential U.S. policymakers with unmatched precision.

Designed to empower campaigners in industries such as Healthcare, Pharmaceuticals, and Government Affairs, Power Segments leverages a combination of voter-level data and opted-in, anonymized location intelligence. The result is a dynamic and actionable “map of influence” that identifies not only the policymakers themselves, but also the broader ecosystem of individuals who shape their decision-making and voting behavior.

Power Segments utilize billions of real-world movement signals cross-referenced with verified work and home addresses of public officials. These data signals are synthesized into two powerful tiers of audience connectivity:

• PowerSphere: Offers ultra-granular targeting by focusing on the policymaker’s tightest circle of influence-including advisors, staffers, and personal contacts who regularly engage with them at work or at home.
• PowerOrbit: Extends beyond the PowerSphere to incorporate key second-degree connections, creating broader yet still highly-relevant reach for advocacy initiatives.

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Together, these refined and scalable audience segments provide advertisers with access to the true drivers of policy—from the core decision-makers to the behind-the-scenes influencers who help set agendas and priorities.

This product launch arrives at a pivotal moment, as advertisers look to engage newly appointed staffers and aides following the recent election cycle. With rapid staff turnovers and shifting power dynamics, being able to identify and reach these critical actors has never been more vital.

The rollout of Power Segments will be led by Matthew Dybwad, IQM’s Chief Revenue Officer and a seasoned authority in political advertising. He will be supported by a multidisciplinary team of product managers, data scientists, engineers, marketers, and sales professionals—bringing together a unique blend of technical innovation and strategic insight.

“IQM continues to think two steps ahead when it comes to the political advertising landscape and needs,” said Dybwad. “We know that when it comes to influencing policy, reaching the policymaker is not enough. With Power Segments, we now have the ability to reach the people who are shaping the way legislators think and ultimately, create policy and definitive impact.”

Power Segments are now available to all IQM partners and clients seeking to sharpen their advocacy and outreach strategies through intelligent, data-driven programmatic advertising.