Bloomreach and Snowflake Partner to Unify Customer Data and AI-Driven Activation

Connecting the Snowflake AI Data Cloud With Bloomreach’s Autonomous Marketing, Businesses Can Centralize and Activate Data Across Marketing Channels

Bloomreach, the agentic platform for personalization, announced a new partnership with the Snowflake AI Data Cloud, empowering businesses to activate enterprise-grade data infrastructures across marketing channels. With Bloomreach and Snowflake, businesses can combine customer engagement with maximum personalization, connecting customer data stored in Snowflake with Bloomreach’s AI-powered marketing solutions.

“Bloomreach and Snowflake are coming together to bridge the gap between data infrastructure and marketing innovation,” said Meera Murthy, General Manager and Vice President of Product, Bloomreach Engagement. “It’s not enough for marketers to just understand their customers — they need to put that understanding into action, too. This partnership ensures they can activate their Snowflake data instantly and intelligently through Bloomreach, fueling personalized experiences that drive measurable business growth.”

Bloomreach’s native Snowflake integration is already available to businesses today. It securely syncs customer attributes, event data, and product catalogs from Snowflake into Bloomreach. Businesses unlock the full value of their customer data, breaking down silos between storage and activation, and enabling personalization powered by AI.

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Additionally, this integration enables marketing teams to:

• Power Loomi AI agents in Bloomreach with enriched customer and product intelligence
• Automate campaign triggers based on Snowflake events
• Deliver timely personalization with fresh data and hyper-relevant insights
• Safeguard sensitive data through selective import capabilities, transferring only the specific data required for a given use case

SOURCE: BusinessWire