Brainlabs Expands Full-Funnel Media Expertise with Strategic Acquisition of Exverus Media

Brainlabs, the AI-powered independent media agency, has announced the acquisition of Exverus Media, a Los Angeles-based agency recently named Adweek’s 2024 Breakthrough Media Agency of the Year. This strategic move significantly bolsters Brainlabs’ full-funnel media capabilities in the U.S., positioning the agency as a single partner of record across all media channels. It also marks Brainlabs’ formal entry into the West Coast market, solidifying its national footprint from coast to coast.

Renowned for its data-first, cross-channel strategies, Exverus Media brings a wealth of experience and accolades to Brainlabs, including three Ad Age Small Media Agency of the Year awards, eight Adweek Media Plan of the Year wins, and multiple Cannes LIONS finalist honors. The agency currently oversees more than $100 million in annual media spend, with expertise spanning traditional and digital media, programmatic advertising, retail media, e-commerce, paid search, paid social, and analytics. Its client roster includes high-profile brands such as Premier Protein, Dymatize, and New Belgium and Bell’s Brewing.

“The future of media isn’t about choosing between digital or traditional channels – Real Intelligence is about mastering both to create real results,” said Daniel Gilbert, Founder and CEO of Brainlabs. “We’re creating what I believe will be the new gold standard for independent modern media agencies, serving clients as their single agency of record across all media platforms with a focus on driving growth and results. Exverus has proven that their data-driven approach to cross-channel integration delivers exceptional outcomes for brands. Combining their full-funnel media capabilities with our digital and AI capabilities is essential to Brainlabs delivering Real Intelligence—the optimal blend of artificial and human intelligence that enables brands to connect directly with consumers.”

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As marketers navigate an increasingly fragmented media landscape, the need for seamless integration across digital and offline channels has never been greater. This acquisition allows Brainlabs to meet that need head-on, uniting Exverus’ proven approach to full-funnel media planning with Brainlabs’ AI-driven media intelligence and customer insight capabilities—unlocking more effective, outcome-focused campaigns.

“Exverus has built its reputation on transforming how brands approach media,” said Bill Durrant, Co-founder of Exverus Media. “The real magic happens when you can seamlessly orchestrate across media channels—TV, retail media, programmatic, and social—while measuring impact in real time. We chose to join Brainlabs because they’re a like-minded, founder-led, independent agency with a sharp focus on results. Their strong U.S. presence and global capabilities will give our clients access to new products, technology, and scale, while retaining the innovative spirit that drives our approach to cross-channel measurement. This is an exciting moment for our clients, who will continue to work with the same Exverus team, now backed by the scale and expertise of a larger independent agency. I’m looking forward to continuing in my role, alongside the rest of the Exverus team, as part of Brainlabs.”

“What excites me most about this partnership is how it amplifies everything we’ve built at Exverus,” added Talia Arnold, Managing Director at Exverus Media. “Our clients will continue to work with the same passionate team they know and trust, but now with access to capabilities that will take their media performance to the next level. This partnership represents the evolution of what modern media agencies can achieve when data, technology, and human insight work in perfect harmony.”

With this acquisition, Brainlabs continues its momentum as a next-generation media agency—blending artificial intelligence, strategic insight, and human expertise to deliver transformative results for modern marketers.

SOURCE: PRNewswire