MarTech360’S Weekly News Roundup With Interpublic Group, Sprout Social, NiCE, Nielsen, Speechify And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Interpublic Partners with Aaru to Harness AI-Driven Predictive Simulations for Scalable, High-Impact Marketing

Interpublic Group, a global leader in marketing solutions, has announced a groundbreaking strategic partnership with Aaru, an innovative AI and technology company specializing in predictive simulations for human behavior.

tvbeat and Spectrum Reach Unveil Programmatic Linear TV Solution

tvbeat, a global leader in Total TV campaign forecasting, planning, and optimization, has partnered with Spectrum Reach to introduce a groundbreaking programmatic linear TV solution to the U.S. market.

• In Social Media Technology news this week…

Sprout Social Launches Expansive Suite of Integrations to Empower Brands in the Social Intelligence Era

Sprout Social, an industry-leading provider of cloud-based social media management software, announced a new wave of features and partnerships designed to help brands lead in the Social Intelligence era. As customers increasingly turn to platforms like TikTok and Bluesky for discovery, product recommendations.

• In Customer Experience news this week…

iQor CXBPO™ Acquires JumpCrew to Expand End-to-End CXBPO Capabilities

iQor CXBPO™, a global leader in customer experience business process outsourcing (BPO), announced its acquisition of JumpCrew, a premier provider of outsourced B2B sales and marketing solutions. This strategic move expands iQor’s ability to deliver seamless, tech‑enabled support across the entire customer lifecycle

NiCE Expands Salesforce Partnership for End-to-End Service Workflow

NiCE announced an expanded strategic partnership with Salesforce to deliver seamless, AI-driven customer experiences through a deeper integration between NiCE CXone Mpower and Salesforce Service Cloud.

• In Mobile Tech news this week…

Perion Launches Performance CTV Solution

Perion Network Ltd., a leading provider of advanced advertising technology, has announced the launch of its Performance CTV Solution—the latest innovation within the Perion One unified platform. This new offering is built to meet the rising demand for measurable, results-driven advertising in Connected TV (CTV), one of the fastest-growing channels in digital media.

Momentum Launches SmartClips AI to Turn Calls into Video Highlights

Momentum, a leader in AI revenue orchestration, announced the launch of SmartClips and Account Briefs, two new AI-powered tools that expand the company’s Agentic AI platform, equipping revenue teams with intelligent AI agents for deal execution, coaching, and customer retention.

• In Marketing Analytics news this week…

Google Ads Introduces New Visibility, Control, and Insights in Performance Max Campaigns

Google Ads has announced a series of powerful updates to Performance Max campaigns, designed to give advertisers greater control, enhanced reporting capabilities, and smarter creative optimization. These improvements build on feedback from Google Marketing Live and reinforce Google’s commitment to making AI-powered advertising more transparent and effective.

Nielsen launches Ad Intel CTV in Australia

• In Martech Content news this week…

Speechify Reinvents Text-to-Speech with Dynamic AI Audio Podcast Launch

Speechify, the popular text-to-speech app used by over 50 million people globally, is extending its capabilities beyond traditional audio conversion to introduce AI-generated podcasts. Known for transforming documents, articles, PDFs, and even images into audio with more than 200 available voices.

Wizeline Unveils Marketing ^ AI™

Wizeline has launched Marketing ^ AI™, a next-generation solution designed to transform marketing and content operations for organizations managing large-scale, content-intensive campaigns under complex regulatory and compliance requirements.

Article Of The Week…..

What Are AI Agents in Marketing? A Beginner’s Guide to Smarter Automation

Let’s cut through the noise. Marketing leaders face data overload, channel fragmentation, and constant growth demands. You’ve likely heard the appeal of automation. You’ve probably used tools that promised efficiency. But instead, you end up managing complex workflows or dealing with rigid systems. These systems often fail when they encounter real-world challenges. The next wave brings not just more automation. It introduces smarter, more autonomous intelligence into the mix. Forget the clunky scripts of yesterday. Welcome to the age of AI agents. They are your new co-pilots in the complex world of modern marketing.

Predictive Analytics for Marketing: How to Forecast Customer Behavior and Boost ROI

Forget hunches and gut feelings. Today’s marketing world demands precision, foresight, and a sharp understanding of customer actions. This isn’t science fiction; it’s the tangible power of predictive analytics for marketing. As leaders like CMOs, VPs, and Heads of Marketing, you know that understanding your customers is key to sustainable growth. It’s important to grasp not just who they are, but also what they will do next. Moving from descriptive analytics to predictive insights gives you an edge over competitors. This shift isn’t just theory, 86% of executives who have led predictive marketing initiatives for at least two years report increased ROI, and top-performing marketing teams, 92% of them, already rely on AI-powered predictive analytics to guide decisions. With AI marketing spend projected to grow from US$ 47 billion in 2025 to US$ 107 billion by 2028, the competitive gap is widening quickly.