HubSpot has rolled out new AI-driven features within Marketing Hub Professional and Enterprise that help marketers optimize social media content more effectively. The update introduces AI-powered enhancements for captions and publishing schedules, enabling users to create platform-tailored posts and publish them at the most impactful times. By analyzing engagement trends and industry benchmarks, the system suggests optimized captions that align with each platform’s style, as well as recommended publishing dates and times designed to maximize visibility and reach.
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Marketers can access these tools directly in the HubSpot social composer, where captions can be automatically improved or regenerated, and publishing schedules can be adjusted based on AI insights. Administrators must activate generative AI features within account settings to use the tools, with beta enrollment available for early access. This integration reduces manual effort, enhances engagement, and allows businesses to streamline their social media strategy while staying aligned with audience behavior and platform-specific performance trends.
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