Precisely Introduces Dynamic Neighborhoods and Signal Engine for Advanced Location Intelligence
Precisely has launched Dynamic Neighborhoods and Signal Engine, two new solutions designed to deliver actionable real-world intelligence by transforming location-based and first-party data into valuable insights. Dynamic Neighborhoods provides community-level demographic and audience data, available through APIs, flat files, or dashboards, enabling businesses to make more informed decisions in areas such as site selection, targeted marketing, and out-of-home advertising. The solution ensures privacy by using aggregated U.S. Census Block Group data, making it suitable for scalable and compliant applications.
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Signal Engine, on the other hand, is a cloud-native tool that operates within a customer’s existing cloud environment, combining Precisely’s location intelligence with proprietary data to enable real-time analytics. It supports a wide range of use cases including attribution, segmentation, behavioral modeling, and footfall analysis, all while maintaining data security and compliance. Together, these solutions strengthen Precisely’s data integrity portfolio, giving organizations the ability to leverage location intelligence more effectively for strategic planning, customer engagement, and operational efficiency.
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