RunDTC Unveils Unify Accelerator to Power Multi-Site Commerce for Enterprise Retailers on Shopify

RunDTC, a leading digital commerce agency, announced the launch of the Unify Accelerator, a first-of-its-kind solution built for enterprise retailers across regions, brands, or both; developed in strategic partnership with Contentstack, the world’s first adaptive Digital Experience Platform (DXP).

Designed specifically for the needs of large-scale commerce organizations, Unify is a liquid-based solution, providing a single, centralized interface powered by Contentstack’s DXP. Unify enables marketers and merchandisers to manage content across all Shopify instances efficiently, securely, and at scale. It not only provides scheduling, preview & staging functionality, but also allows brand leaders to control who can create, approve, and publish content from a single interface.

“We created Unify after seeing a clear gap in the market,” said Paul Zaengle, CEO of RunDTC. “By partnering with Contentstack, we’re able to deliver the scale, flexibility, and governance modern brands need without the high costs and complexity of traditional headless builds.”

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Unify was designed for the realities of global retail, from lifestyle and apparel to CPG. It eliminates operational silos, streamlines global content workflows, and reduces tech overhead by leveraging Shopify’s native Liquid architecture and extensive app ecosystem. Whether by region, brand, or business unit, from a single interface in Contentstack, eliminating siloed systems and disjointed workflows. Its enterprise-grade staging and preview capabilities allow users to easily preview content, schedule releases, and maintain visibility across every storefront before going live.

“Enterprise merchants have long needed a better way to manage content across multiple Shopify liquid storefronts,” said Neha Sampat, Founder and CEO of Contentstack. “Unify bridges that gap with the usability marketers need and the scalability IT teams demand.”

For enterprise retailers like Steve Madden, who launched 30 global sites and saw a 16% increase in conversion rate, Unify has proven to enable scalability without sacrificing control. Whether you manage two Shopify stores or twenty, Unify gives your teams the tools to launch faster, govern smarter, and deliver more relevant customer experiences—without overhauling your tech stack.

“Unify has completely transformed how we manage our global Shopify storefronts,” said Jon Grigson, at Steve Madden. “Our teams can now update, stage, and launch content across multiple brands and regions from a single platform without waiting on developers. It’s helped us accelerate campaign launches, improve brand consistency, and respond to market trends faster than ever before.”

Unify dramatically accelerates time-to-market and offers true multi-site management for enterprise Shopify retailers—without reinventing the wheel.

RunDTC will be attending Shoptalk Fall, taking place September 17–19 in Chicago. Attendees are encouraged to book a meeting with CEO Paul Zaengle or connect with the RunDTC team onsite to learn how Unify can transform their multi-store Shopify strategy.

SOURCE: PRWeb