Empower Media and Ocean Media Merge to Form Empower Ocean Media Group

Empower Media, celebrating 40 years of excellence, and Ocean Media, with 29 years of performance-driven results, have merged to create Empower Ocean Media Group, becoming the second-largest, full-funnel independent media agency group in the U.S., managing $1.5 billion in combined media billings.

This merger partners two of the nation’s leading independent media agencies, amplifying their strengths to deliver unmatched media buying power, cutting-edge technology, and top-tier talent. With offices in New York, Los Angeles and Chicago, Empower Ocean Media Group is powered by 400 professionals dedicated to transforming the independent media landscape. While Empower Media and Ocean Media will maintain their distinct operations, they will share centralized resources and leverage their combined scale for maximum client impact.

Serving a prestigious client roster including PetSmart, Sprouts Farmers Market, Tempur-Pedic, Sealy, Whataburger, JD Sports, BetMGM, CarGurus, Rakuten, Realtor.com, and Mint Mobile, Empower Ocean Media Group shares a commitment to independence, innovation, and measurable client results.

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Leadership Structure and Vision: Empower Media continues under the leadership of CEO Ashlee Clarke, and Ocean Media will continue to be led by long-term CEO, Jay Langan. Chris Clarke will serve as Executive Chairman of Empower Ocean Media Group, with Ashlee Clarke also being Co-Chairwoman of the group.

The partnership will centralize technology, media negotiations, and procurement while preserving each agency’s unique culture. This East-West alliance unites regional strengths for a bold, client-focused vision.

Ashlee Clarke, CEO of Empower Media, stated: “This marks an extraordinary new chapter. By combining our talent, technology, and scale, we’re creating a smarter, more agile partner that delivers fearless growth for our clients. Our combined capabilities offer a compelling, full-funnel alternative to the struggling holding company model, appealing to brands frustrated by outdated options.”

Jay Langan, CEO of Ocean Media, added: “This alliance is about synergy and client success. By doubling down on advanced data insights, proprietary platforms, and performance-driven media strategies, we’re redefining what an independent agency can achieve while staying true to our roots.”

Empower Ocean Media Group sets a new benchmark for independent agencies, combining cutting-edge technology, industry-leading talent, and a relentless focus on client success.

SOURCE: BusinessWire