Ad.com Acquires Underdog Media to Expand Access to Premium Publisher Inventory

Ad.com Interactive Media, Inc., a leader in performance marketing and digital media, announced the acquisition of Underdog Media, a leading ad monetization platform delivering 100% viewable ad units across trusted publisher networks. This strategic acquisition significantly enhances Ad.com’s ability to provide advertisers and demand-side platforms (DSPs) with exclusive, premium advertising inventory.

As part of the deal, Underdog Media will be integrated into the Advertising.com portfolio, a division of Ad.com Interactive Media, Inc., further strengthening the company’s programmatic and direct advertising capabilities.

The acquisition offers DSPs unprecedented access to unique, one-hop supply chain inventory with superior viewability metrics, while providing Advertising.com a direct pathway to premium third-party publisher experiences. Leveraging Advertising.com’s demand-side capabilities, the integration is designed to increase revenue for publishers and enhance campaign performance for advertisers.

Also Read: Viant and AdTegral partner to Expand Programmatic Access for SMB Agencies and Brands

“By bringing together Underdog Media‘s publisher relationships, 100% viewable ad products, and direct DSP access with Advertising.com’s advertisers and programmatic tech, we’re building a stronger marketplace,” said Matt Leardini, President of Advertising.com. “This means advertisers get more reach and performance, publishers see stronger revenue, and everyone benefits from a clearer, more transparent process. The opportunities across our publisher network make this a real win for advertisers, publishers, and the wider digital advertising ecosystem. Most importantly, this integration brings together two teams with deep experience and proven innovation in digital advertising.”

Underdog Media’s expertise in high-quality publisher inventory complements Advertising.com’s mission to help companies maximize digital assets and revenue streams in an increasingly complex online ecosystem.

“Since 2007, we’ve been building something special at Underdog Media – starting with our top digital talent and creating proprietary ad formats that actually work for our advertisers and providing a revenue stream that publishers can count on,” said Shayne Mihalka, CEO & Founder of Underdog Media. “Teaming up with Advertising.com gives us the firepower to do what we do best, just bigger. More premium publishers, better tools for advertisers, and the same results-driven approach our clients love.”

This acquisition positions Ad.com to deliver broader reach, higher-quality inventory, and improved campaign efficiency, reinforcing its leadership in the programmatic and performance-driven digital advertising landscape.