Magnite Acquires streamr.ai to Unlock Small Business Advertising Spend for CTV Publishers

Magnite, the world’s largest independent sell-side advertising platform, announced its acquisition of streamr.ai, an AI-driven platform designed to make Connected TV (CTV) advertising accessible to small and medium-sized businesses (SMBs). This acquisition positions Magnite to tap into one of the fastest-growing revenue opportunities in CTV by simplifying campaign creation and execution for SMB advertisers.

With streamr.ai’s technology, Magnite will provide its ecosystem partners-including agencies, retail media networks, publishers operating buyer marketplaces, and demand-side platforms (DSPs)-with AI-powered tools that lower the barriers to entry for SMBs in CTV. Financial details of the transaction were not disclosed.

“The CTV advertising opportunity for small businesses is enormous, but it’s been bottlenecked by complexity and high costs,” said Michael Barrett, CEO of Magnite. “streamr.ai’s technology uses AI to accelerate this transition for SMBs, making tasks like CTV creative generation and campaign setup much easier. By offering these tools to our ecosystem partners with SMB clients, we aim to unlock a significant revenue opportunity for our CTV publishers. We’re thrilled to have the streamr.ai team join us, and we’ll continue to grow our AI expertise and capabilities across all Magnite products.”

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Strengthening CTV Through AI Innovation

streamr.ai was founded to democratize access to CTV advertising by leveraging artificial intelligence to streamline creative development and campaign workflows. Its platform is specifically designed to help SMBs launch effective campaigns quickly and cost-efficiently—a segment historically underserved in premium video advertising.

As part of the acquisition, streamr.ai co-founders Jonathan Moffie (CEO)—formerly of Wurl, OrkaTV, Yahoo, and Shutterstock—and Frank Turano (CTO), an experienced engineer with prior roles at Shutterstock and Dotdash Meredith, will join Magnite to further enhance its AI capabilities.

“Magnite is the perfect home for our technology and talent,” said Jonathan Moffie, CEO and co-founder of streamr.ai. “Magnite shares our vision for helping small businesses grow revenue through CTV advertising, and their relationships and resources will enable us to accelerate that process.”

Expanding Revenue Potential for Publishers

By integrating streamr.ai’s technology, Magnite will empower publishers and partners to tap into new demand from SMBs while maintaining efficiency and scale. The move reflects Magnite’s broader strategy to enhance its AI-driven product suite and strengthen its leadership position in the CTV market.