Rembrand and Spaceback Merge to Launch Industry’s First AI-Powered Creative Platform for Programmatic Video Advertising

Rembrand, a pioneer in AI-driven virtual product placement, has announced its merger with Spaceback, the creative automation platform known for transforming social media posts into high-performing programmatic ads across CTV, digital video, and display.

The merger unites two category-defining technologies to create the industry’s first AI-powered creative platform that enables advertisers to instantly transform existing video content. Through this unified platform, brands can enrich their content with AI-driven virtual placements (In-Content Advertising) or convert social media content into compelling video ads (Social Content Ads), ready for activation across CTV, digital video, and display channels.

At the core of this integration is a shared vision: to help brands produce authentic, culturally relevant video ad experiences at the speed of culture—content that feels more like entertainment than traditional advertising.

Recent research from the MMA reveals that creative quality drives 56% of campaign effectiveness, with authenticity, cultural relevance, and visual storytelling as primary performance levers. While many brands remain focused on audience targeting, they struggle to keep up with cultural trends due to long production cycles. Rembrand’s new platform addresses this challenge by merging Content Discovery and Augmentation Intelligence with Creative Generation and media activation tools—bringing creative production into real time and aligning with how consumers actually engage with content.

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“This is a reset for what creative means in advertising,” said Omar Tawakol, CEO of Rembrand. “By fusing Rembrand’s AI and our history in virtual product placement with Spaceback’s ability to scale social content into high-performing ads, we’re giving brands the tools to move faster, connect deeper, and show up in ways that work better than traditional ads that get skipped or ignored.”

Operating under the Rembrand brand, the combined platform is available immediately, offering marketers the ability to:

• Discover content that resonates with their target audience
• Augment content using AI-driven virtual placements
• Generate programmatic-ready video creative instantly through a streamlined UI
• Activate creative across major DSPs, including CTV and digital video environments

By consolidating what were once multiple, siloed processes into a single intelligent workflow, the new Rembrand platform empowers creative teams, media buyers, and marketers to deliver real-time, high-impact campaigns that stand out in an increasingly fragmented media landscape.