Notified Launches Content OS: The First Operating System for PR in the New Answer Economy

Notified announced the launch of Content OS, an industry-first operating system designed to help public relations professionals succeed in the emerging Answer Economy-a new era where AI-driven platforms like ChatGPT, Gemini, and Copilot deliver instant, authoritative answers instead of traditional search results. In this landscape, trusted visibility has become the new currency of influence, and brands risk becoming invisible if they are not included in the answers people receive.

Built to address this shift, Content OS combines GlobeNewswire press release distribution, an AI-powered media contacts database, media monitoring, and advanced analytics (developed through an exclusive partnership with Profound) into a unified AI-first workflow tailored for PR teams navigating the Answer Economy.

“The scoreboard is changing. AI search is upending traditional SEO tactics, and PR campaigns now have an unprecedented ability to ensure that your corporate story or brand narrative is seen, heard, and understood. When the rules shift, the winners are the ones who adapt. That’s why we built Content OS: to give PR professionals the contextualized content they need to meet audiences where they are in the new Answer Economy,” said Erik Carlson, Chief Executive Officer at Notified. “By combining distribution, intelligence and analytics into a unified workflow, we’re empowering public relations teams to shape the narratives that define the future of corporate communications.”

Also Read: Aprimo Unveils Future-Ready Content Operations to Power Intelligent Automation, Discovery, and Personalization

Transforming PR for the Answer Economy

Content OS is designed to help communicators craft contextual content, distribute it for maximum visibility, amplify reach through earned media, and measure impact in real time-all from one platform. The solution introduces a new four-step workflow tailored for PR teams:

• Craft: Content Streams
  Every press release becomes the foundation for a multi-channel campaign. Content Streams turns a single release into a structured library of story elements for both human and machine audiences-spanning blogs, social posts, fact sheets, media kits, bylined articles, Wikipedia updates, and more. One consistent narrative flows across every channel, all starting from the press release.

• Distribute: AI-First Distribution
  GlobeNewswire has been rebuilt for the Answer Economy, embedding metadata, release tags, and media snippets to signal authority to both journalists and AI answer engines while delivering releases to a global media network.

• Amplify: Targeted Media Engagement
  Using Notified’s AI-enhanced media contacts database, PR teams can reach the right journalists with Smart Search and Personalized Pitch, an AI-powered editorial pitch feature that increases earned media coverage—boosting the trust signals that drive visibility in AI-generated answers.

• Measure: AEO Analytics
  Content OS offers advanced analytics, including exclusive diagnostics from Profound, to track presence and citations in AI-generated results from platforms like ChatGPT, Gemini, and Perplexity. This enables communicators to prove their impact far beyond clicks or impressions.

A Unified Platform for PR Success

Content OS unifies every stage of the PR lifecycle-from planning and content creation to distribution, amplification, and performance measurement—within a single platform. By integrating GlobeNewswire, media contact databases, monitoring tools, and analytics dashboards, Content OS gives PR teams the centralized hub they need to launch campaigns, increase brand visibility, and demonstrate their value in the new Answer Economy.