Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences

Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, and Albertsons Media Collective, the retail media arm of Albertsons Companies, Inc., announced a strategic partnership that gives advertisers the ability to activate against Albertsons Cos.’s purchase-based first-party audiences across Perion’s high-impact display and Digital Out-Of-Home (DOOH) formats.

This collaboration enables advertisers to reach more than 100 million verified shoppers throughout the entire purchase journey-from on-the-go awareness near Albertsons Cos.’ over 2,200 store locations to online conversion – using dynamic creative, localized offers and robust measurement tools. This partnership marks a significant expansion of Perion’s retail media capabilities and creates a differentiated omnichannel solution in the rapidly growing retail media sector.

“Our partnership brings together the three pillars marketers are demanding today: high-quality audience data, engaging ad formats and measurable outcomes,” said Evan Hovorka, VP of Product Innovation for Albertsons Media Collective. “Together with Perion, we’re enabling advertisers to reach shoppers across the full journey from discovery to purchase with scale, impact and precision.”

Partnership Highlights:

• Verified First-Party Data Access: Marketers can access purchase-based audiences across Albertsons Cos.’ more than 2,200 store locations, 37 million weekly shoppers and over 100 million addressable digital IDs, powered by one of the most trusted datasets in retail.
• High-impact, Cross-Channel Activation: Campaigns will leverage Perion’s proprietary, high-impact display and DOOH technology and ad formats, designed for attention and engagement, featuring personalized creative, real-time offers and dynamic content.
• Closed-Loop Measurement: Advertisers will benefit from AI-driven optimizations and closed-loop measurement for high-impact display, along with incremental sales measurement for DOOH.

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Through this collaboration, Albertsons Media Collective and Perion are enhancing the shopper experience by delivering relevant, real-time offers and personalized content through immersive, high-impact ad formats, both online and in the real world. The result is a curated experience that sparks discovery, supports smarter shopping decisions and drives meaningful value for Albertsons Cos. shoppers across their journey.

“This partnership showcases the power of Perion’s differentiated ad tech to connect premium media, retail intelligence and AI-driven measurement,” said Tal Jacobson, Perion’s CEO. “We’re unlocking new revenue streams by unifying retail data and high-impact media, giving marketers the confidence to invest and scale.”

This agreement strengthens Perion’s position in the evolving retail media landscape, where the convergence of media and commerce is driving new models of advertising efficiency and accountability. By combining proprietary ad formats with closed-loop, retail sourced performance data, Perion and Albertsons Media Collective offer a scalable alternative to walled gardens— backed by precision, transparency and innovation.

SOURCE: BusinessWire